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NEWS
Doctors to prescribe wellness to cancer patients in new US pilot
POSTED 10 Dec 2021 . BY Megan Whitby
Physicians will be able to refer patients for supportive ‘wellness’ care which may include a massage, breathwork, yoga, health coaching or skin health consultations with physician-vetted practitioners Credit: Shutterstock/Prostock-studio

A crucial part of this pilot is that wellness practitioners will become an integral part of the medical team
– Julie Bach
As of January 2022, US doctors and nurses will begin prescribing wellness modalities to those touched by cancer.

The move is part of a unique pilot app developed by digital health platform ApricityHealth to help cancer patients proactively monitor and manage their side effects from cancer treatment.

The 24/7 platform will be an add-on service for patients available through their physician.

Prescribed by patients’ healthcare providers, the platform will offer guidance and interactive check-ins for patients using artificial intelligence to assess what side effects users are experiencing and at what severity.

These results will be scaled against an adverse events rating scale which, if critical, will trigger an alert directed to certified oncology nurses, available 24/7.

In response, nurses will provide advice and guide patients on what the best course of action is via a call or telehealth consultation, or direct them to a doctor or emergency room.

Crucially, one of the options will also allow physicians to refer patients for supportive ‘wellness’ care which may include a massage, breathwork, yoga, health coaching or skin health consultations with physician-vetted wellness practitioners who follow evidence-based guidelines matching clinical standards.

Patients referred to these wellness care sessions may be able to redeem the cost via dedicated insurance codes for their HSA and FSA reimbursement accounts.

Apricity is partnering with cancer patient support organisation Hope and Beauty MD to deliver this pilot.

Hope and Beauty is founded by surgical oncologist and medical director of Apricity, Shyamali Mallick Singhal MD, PhD, who's collaborating with Wellness for Cancer founder Julie Bach and Becky Kuehn – founder of Oncology Spa Solutions.

Plans for the pilot were revealed at a workshop at the 15th annual Global Wellness Summit, sponsored by Biologique Recherche, and spearheaded by Bach and Singhal.

“The goal of the app is for patients and physicians to safely incorporate certified evidence-based wellness solutions into the care process,” says Singhal.

The duo is passionate that doctors should incorporate wellness into the healthcare system to help deliver whole person and whole body care, versus just disease care, for those dealing with cancer and in a vulnerable state.

Bach and Singhal believe this pilot will help patients acquire and learn how to apply valuable tools such as exercise, mindfulness and meditation to help support them build resilience through their cancer journey.

“Healing comes when the mind and the body are both moving in the same direction,” says Singhal.

Both are eager to begin humanising medicine for cancer patients, they say.

“The other important part of this pilot is that wellness practitioners will become an integral part of the medical team,” adds Bach.

“Oftentimes patients might not communicate the entire picture to their doctors – such as worries about changes in mental health or their skin – because they’re worried they’re not ‘important enough’.

“However, they’re much more likely to share these concerns with these wellness practitioners, who can directly give feedback to the patient’s physician and provide additional information about the patient and their overall health status.”

All the information and insights from the patient collected by the Apricity oncology nurses and wellness professionals will be shared with the patient's primary care physician, meaning the wellness team will be encompassed within the clinical team.

Bach and Singhal are confident that once the pilot launches it will help encourage the further convergence of medicine and wellness and also set a benchmark for how both industries can work together to best serve those with cancer.

For more information, please contact Julie Bach at [email protected].
RELATED STORIES
  TPOT’s training conference will empower spa, beauty and wellness professionals to accommodate clients touched by cancer


Educational organisation The Power of Touch (TPOT) will host a virtual conference this October designed to educate and empower health and wellness professionals treating clients living with and beyond cancer.
  Wellness for Cancer to host virtual Oncology Massage & Aesthetics Training Conference this October


Cancer advocate charity Wellness for Cancer (WFC) has partnered with regional US spa associations to host a virtual training conference to provide free accredited oncology massage and aesthetics training.
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NEWS
Doctors to prescribe wellness to cancer patients in new US pilot
POSTED 10 Dec 2021 . BY Megan Whitby
Physicians will be able to refer patients for supportive ‘wellness’ care which may include a massage, breathwork, yoga, health coaching or skin health consultations with physician-vetted practitioners Credit: Shutterstock/Prostock-studio
A crucial part of this pilot is that wellness practitioners will become an integral part of the medical team
– Julie Bach
As of January 2022, US doctors and nurses will begin prescribing wellness modalities to those touched by cancer.

The move is part of a unique pilot app developed by digital health platform ApricityHealth to help cancer patients proactively monitor and manage their side effects from cancer treatment.

The 24/7 platform will be an add-on service for patients available through their physician.

Prescribed by patients’ healthcare providers, the platform will offer guidance and interactive check-ins for patients using artificial intelligence to assess what side effects users are experiencing and at what severity.

These results will be scaled against an adverse events rating scale which, if critical, will trigger an alert directed to certified oncology nurses, available 24/7.

In response, nurses will provide advice and guide patients on what the best course of action is via a call or telehealth consultation, or direct them to a doctor or emergency room.

Crucially, one of the options will also allow physicians to refer patients for supportive ‘wellness’ care which may include a massage, breathwork, yoga, health coaching or skin health consultations with physician-vetted wellness practitioners who follow evidence-based guidelines matching clinical standards.

Patients referred to these wellness care sessions may be able to redeem the cost via dedicated insurance codes for their HSA and FSA reimbursement accounts.

Apricity is partnering with cancer patient support organisation Hope and Beauty MD to deliver this pilot.

Hope and Beauty is founded by surgical oncologist and medical director of Apricity, Shyamali Mallick Singhal MD, PhD, who's collaborating with Wellness for Cancer founder Julie Bach and Becky Kuehn – founder of Oncology Spa Solutions.

Plans for the pilot were revealed at a workshop at the 15th annual Global Wellness Summit, sponsored by Biologique Recherche, and spearheaded by Bach and Singhal.

“The goal of the app is for patients and physicians to safely incorporate certified evidence-based wellness solutions into the care process,” says Singhal.

The duo is passionate that doctors should incorporate wellness into the healthcare system to help deliver whole person and whole body care, versus just disease care, for those dealing with cancer and in a vulnerable state.

Bach and Singhal believe this pilot will help patients acquire and learn how to apply valuable tools such as exercise, mindfulness and meditation to help support them build resilience through their cancer journey.

“Healing comes when the mind and the body are both moving in the same direction,” says Singhal.

Both are eager to begin humanising medicine for cancer patients, they say.

“The other important part of this pilot is that wellness practitioners will become an integral part of the medical team,” adds Bach.

“Oftentimes patients might not communicate the entire picture to their doctors – such as worries about changes in mental health or their skin – because they’re worried they’re not ‘important enough’.

“However, they’re much more likely to share these concerns with these wellness practitioners, who can directly give feedback to the patient’s physician and provide additional information about the patient and their overall health status.”

All the information and insights from the patient collected by the Apricity oncology nurses and wellness professionals will be shared with the patient's primary care physician, meaning the wellness team will be encompassed within the clinical team.

Bach and Singhal are confident that once the pilot launches it will help encourage the further convergence of medicine and wellness and also set a benchmark for how both industries can work together to best serve those with cancer.

For more information, please contact Julie Bach at [email protected].
RELATED STORIES
TPOT’s training conference will empower spa, beauty and wellness professionals to accommodate clients touched by cancer


Educational organisation The Power of Touch (TPOT) will host a virtual conference this October designed to educate and empower health and wellness professionals treating clients living with and beyond cancer.
Wellness for Cancer to host virtual Oncology Massage & Aesthetics Training Conference this October


Cancer advocate charity Wellness for Cancer (WFC) has partnered with regional US spa associations to host a virtual training conference to provide free accredited oncology massage and aesthetics training.
MORE NEWS
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease.
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
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How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]
+ More featured suppliers  
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Matrix Fitness, one of the world’s leading commercial fitness brands, is a division of Johnson Hea [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
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Natural & Organic Products Europe

ExCel, London, United Kingdom
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Galgorm Resort, York,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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FREE DIGITAL SUBSCRIPTIONS