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NEWS
Universal Japan announces plans for 'real battle attraction' with Dragon Quest experience
POSTED 20 Dec 2016 . BY Tom Anstey
USJ has promised 'adventures you were formerly only able to experience in videogames coming to life around you' for the attraction
Universal Studios Japan is celebrating the 30th anniversary of Dragon Quest by announcing plans for a new visitor attraction based on the popular videogame series.

Debuting on 17 March, ‘Dragon Quest: The Real’ will equip guests with a weapon and send them on a quest through a labyrinth, working with their friends to battle monsters appearing in the dungeon.

Dubbed a “real battle attraction”, USJ has called the plan the first of its kind, promising “adventures you were formerly only able to experience in videogames coming to life around you”, with players able to “really be the hero”.

While Universal has been quiet on the details, it did say the attraction would be using its “technological and creative abilities to bring a wide range of media content to life with realistic attractions”.

The Dragon Quest series is incredibly popular in Japan, having debuted on the Famicom games system in 1986 and going on to release 10 games spanning multiple platforms. To date, the game has sold 66 million units worldwide, though it has never been released in Europe.

“The day has finally come for everyone to experience the world of Dragon Quest in real life,” said Ryutaro Ichimura, head producer on the Square Enix Dragon Quest 30th Anniversary Project.

“As a conclusion to the project, we’re working as hard as we can with Universal Studios Japan to bring you an amazing experience, so you won’t be disappointed.”
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Universal Japan announces plans for 'real battle attraction' with Dragon Quest experience
POSTED 20 Dec 2016 . BY Tom Anstey
USJ has promised 'adventures you were formerly only able to experience in videogames coming to life around you' for the attraction
Universal Studios Japan is celebrating the 30th anniversary of Dragon Quest by announcing plans for a new visitor attraction based on the popular videogame series.

Debuting on 17 March, ‘Dragon Quest: The Real’ will equip guests with a weapon and send them on a quest through a labyrinth, working with their friends to battle monsters appearing in the dungeon.

Dubbed a “real battle attraction”, USJ has called the plan the first of its kind, promising “adventures you were formerly only able to experience in videogames coming to life around you”, with players able to “really be the hero”.

While Universal has been quiet on the details, it did say the attraction would be using its “technological and creative abilities to bring a wide range of media content to life with realistic attractions”.

The Dragon Quest series is incredibly popular in Japan, having debuted on the Famicom games system in 1986 and going on to release 10 games spanning multiple platforms. To date, the game has sold 66 million units worldwide, though it has never been released in Europe.

“The day has finally come for everyone to experience the world of Dragon Quest in real life,” said Ryutaro Ichimura, head producer on the Square Enix Dragon Quest 30th Anniversary Project.

“As a conclusion to the project, we’re working as hard as we can with Universal Studios Japan to bring you an amazing experience, so you won’t be disappointed.”
RELATED STORIES
First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
Universal confirms Nintendo presence for all of its parks


Universal will expand its Nintendo presence beyond Japan by building similar attractions in its Orlando and Hollywood theme parks.
Political turmoil in South Korea threatens to unravel Universal park plans


Plans for a Universal Studios development in South Korea have been severely hampered after political scandal surrounding President Park Geun-hye led to uncertainty over the government and its related businesses.
Nintendo promises immersive situations and smartphone interactivity for Universal parks


As Universal prepares for launch of its first Nintendo theme park attraction in 2020, Nintendo of America president Reggie Fils-Aime has revealed some details for the upcoming attraction, promising “immersive amusement interactive situations” and potential smartphone interactivity for the highly-anticipated addition.
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Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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