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NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes

This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes
This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
RELATED STORIES
Balance company acquires Viva Fit – aims for 100% growth


FEATURE: EMS training: Fitness-kit.net special


We round up some of the latest new launches in the area of EMS training
FEATURE: Promotional feature: miha bodytec


miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
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Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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