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NEWS
Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
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NEWS
Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
RELATED STORIES
Exclusive: Equinox vice-president Aaron Richter tells HCM about company's ambitious new fitness-focused hotel brand


Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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