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NEWS
Erin Lee founds Touchless Wellness Association with backing from Gharieni, Art of Cryo and Halotherapy Solutions
POSTED 24 Oct 2023 . BY Megan Whitby
Erin Lee is a heat experience and halotherapy consultant and founder of spa and wellness design consultancy Koru Wellness Credit: Eddie Judd Photography
Erin Lee has announced the launch of the Touchless Wellness Association (TWA)
The goal is to spotlight touchless wellness technologies, both old and new
Founding sponsors already backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen
A global platform, the TWA is in the process of establishing its US and UK headquarters
A new global industry organisation dedicated to touchless wellness therapies has been launched
by industry consultant Erin Lee.

Called the Touchless Wellness Association (TWA), the organisation is designed to help showcase and promote the adoption of new and existing touchless wellness products/therapies.

In recent years, demand has increased in spas for these modalities due to the COVID-19 pandemic as well as the global labour shortage in the spa sector.

Now, growing numbers of operators are adopting these therapies – ranging from halotherapy (salt therapy) and infrared light therapy to sound therapy and cryotherapy – to enhance their treatment menus and boost their bottom line.

Lee told Spa Business that the goal for TWA is to create a platform where members can explore, share and celebrate the opportunities that touchless technologies provide.

“Touchless technologies are pivotal for the wellness industry as they offer inclusive, personalised and safe solutions,” she said.

“By leveraging these innovations, we not only address the diverse preferences of individuals but also enhance accessibility to wellbeing practices.”

A heat experience and halotherapy consultant, Lee was inspired to launch the TWA after serving as executive director of the World Halotherapy Association.

“I noticed many small businesses or individuals venturing into wellness, kicking off with a particular therapy or service and later wanting to expand their offerings. The snag? They weren't sure where to look or what would seamlessly complement their existing services.

“The goal here is to spotlight touchless wellness technologies while offering ample education and insights to pave the way for their success.”

Founding sponsors backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen.

With free membership, the organisation has also formed strategic partnerships with Sustainable Wellness, The Oxygen Advantage, Anada Spa and additional spa and wellness-centric associations.

The TWA is currently in the process of establishing its US and UK headquarters. Plus, Lee is busy planning a series of future events for knowledge exchange, networking and showcasing the latest innovations. Formats will include online Q&As with specialists, interactive sessions and hybrid events.
RELATED STORIES
  Massage Robotics develops one of the world’s first life-sized massage robots


Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots.
  World Halotherapy Association names Erin Lee executive director


Erin Lee has been appointed as executive director of the World Halotherapy Association (WHA).
  FEATURE: Treatments: Touchdown


We investigate spa equipment and services with minimal human contact
  Is COVID-19 helping highlight halotherapy’s potential respiratory benefits?


As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health.
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
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The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
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02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Erin Lee founds Touchless Wellness Association with backing from Gharieni, Art of Cryo and Halotherapy Solutions
POSTED 24 Oct 2023 . BY Megan Whitby
Erin Lee is a heat experience and halotherapy consultant and founder of spa and wellness design consultancy Koru Wellness Credit: Eddie Judd Photography
Erin Lee has announced the launch of the Touchless Wellness Association (TWA)
The goal is to spotlight touchless wellness technologies, both old and new
Founding sponsors already backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen
A global platform, the TWA is in the process of establishing its US and UK headquarters
A new global industry organisation dedicated to touchless wellness therapies has been launched
by industry consultant Erin Lee.

Called the Touchless Wellness Association (TWA), the organisation is designed to help showcase and promote the adoption of new and existing touchless wellness products/therapies.

In recent years, demand has increased in spas for these modalities due to the COVID-19 pandemic as well as the global labour shortage in the spa sector.

Now, growing numbers of operators are adopting these therapies – ranging from halotherapy (salt therapy) and infrared light therapy to sound therapy and cryotherapy – to enhance their treatment menus and boost their bottom line.

Lee told Spa Business that the goal for TWA is to create a platform where members can explore, share and celebrate the opportunities that touchless technologies provide.

“Touchless technologies are pivotal for the wellness industry as they offer inclusive, personalised and safe solutions,” she said.

“By leveraging these innovations, we not only address the diverse preferences of individuals but also enhance accessibility to wellbeing practices.”

A heat experience and halotherapy consultant, Lee was inspired to launch the TWA after serving as executive director of the World Halotherapy Association.

“I noticed many small businesses or individuals venturing into wellness, kicking off with a particular therapy or service and later wanting to expand their offerings. The snag? They weren't sure where to look or what would seamlessly complement their existing services.

“The goal here is to spotlight touchless wellness technologies while offering ample education and insights to pave the way for their success.”

Founding sponsors backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen.

With free membership, the organisation has also formed strategic partnerships with Sustainable Wellness, The Oxygen Advantage, Anada Spa and additional spa and wellness-centric associations.

The TWA is currently in the process of establishing its US and UK headquarters. Plus, Lee is busy planning a series of future events for knowledge exchange, networking and showcasing the latest innovations. Formats will include online Q&As with specialists, interactive sessions and hybrid events.
RELATED STORIES
Massage Robotics develops one of the world’s first life-sized massage robots


Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots.
World Halotherapy Association names Erin Lee executive director


Erin Lee has been appointed as executive director of the World Halotherapy Association (WHA).
FEATURE: Treatments: Touchdown


We investigate spa equipment and services with minimal human contact
Is COVID-19 helping highlight halotherapy’s potential respiratory benefits?


As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health.
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
+ More news   
 
FEATURED SUPPLIERS

Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. [more...]

The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations. [more...]
+ More featured suppliers  
COMPANY PROFILES
SALT Chamber

SALT Chamber was started in 2012 by Founder and CEO Leo Tonkin and has become the leading authority [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS