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NEWS
Erlich, Silva to lead spa team at Florida’s upcoming Amrit Resort
POSTED 03 Dec 2019 . BY Jane Kitchen
Industry veteran David Erlich co-general manager, spa division at Amrit
Industry veteran David Erlich co-general manager, spa division at Amrit
Amrit Resort & Residences – due to open on Singer Island, Florida in Spring 2020 – has named industry veteran David Erlich as co-general manager, spa division.

Set on over seven acres of the Atlantic shoreline in Palm Beach County, Amrit is described as “a new paradigm of mindful living for those pursuing an unparalleled wellness lifestyle,” and will include 182 condos and 155 wellness hotel rooms when it is complete.

Comprehensive programming designed to optimise wellness of mind, body and spirit has been created based on the five pillars of nutrition, fitness, mindfulness, sleep and relaxation.

"When I heard the intention, depth and breadth of this project, it was irresistible," said Erlich. "The owner has created quite a canvas at Amrit, which will enable us to do some amazing, cutting-edge work."

Erlich has 30 years of hospitality and spa experience working with some of the world's leading brands, including Hyatt, Ritz Carlton, Fairmont and Sandals Resorts. He has also served on the board of the International Spa Association (ISPA) and is currently serving as a board member of the Balneology Association of North America (BANA).

His most recent position was overseeing program development and operations for Sandals’ Red Lane Spas, as well as 16 Sandals Resorts and three Beaches Resorts across the Caribbean.

Erlich has also served as director of spa and retail operations for Glenwood Hot Springs Resort in Colorado, US, as well as regional director of spa operations for Fairmont Raffles Hotels International, and executive director for spa and retail operations for the 50,000sq ft Spa Grande at the Grand Wailea Resort in Hawaii, US.

Also joining Amrit is Dan Silva, who has been named director of spa. Silva brings 17 years of experience in the luxury hotel/resort spa, wellness and fitness industry to Amrit. His career began at Equinox Fitness Clubs as senior spa manager, where he was part of a rapid expansion to multiple locations. He then served as executive director of Glen Ivy Hot Springs in California, and was most recently regional director of wellness for Rosewood Hotels and Resorts, where he supported ten different Sense Spas around the world.
Additionally, Amrit has named Terry Buchholz as co-general manager, hotel division, and Tom Anderson as director of marketing.

Bucholz most recently was general manager of the L’Auberge Del Mar, where he oversaw the operation for the hotel and spa located in northern San Diego County, California.

"I was attracted to this project since my personal passions align with Amrit's focus on mindfulness, fitness and practicing smart nutrition and sleep habits,” said Bucholz. “I’m delighted to be part of creating a community of like-minded individuals that are seeking ways to make proactive wellness a priority."
Dan Silva is the resort's director of spa
RELATED STORIES
  Amrit to introduce patrons to philosophy-inspired high living


Named for the immortality-inducing drink of Hindu divinities, Amrit Ocean Resort & Residences is a planned wellness community that will seek to vivify residential life with insights gleaned from Eastern philosophy and practice.
  Peace and happiness: mindful living, personalised wellness and a 100,000sq ft spa coming to Palm Beach


Developer Dilip Barot, founder of Creative Choice Group, is building what he calls an “urban destination spa resort” on Singer Island in Palm Beach, Florida, with a 100,000sq ft ESPA spa.
MORE NEWS
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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News   Products   Magazine   Subscribe
NEWS
Erlich, Silva to lead spa team at Florida’s upcoming Amrit Resort
POSTED 03 Dec 2019 . BY Jane Kitchen
Industry veteran David Erlich co-general manager, spa division at Amrit
Industry veteran David Erlich co-general manager, spa division at Amrit
Amrit Resort & Residences – due to open on Singer Island, Florida in Spring 2020 – has named industry veteran David Erlich as co-general manager, spa division.

Set on over seven acres of the Atlantic shoreline in Palm Beach County, Amrit is described as “a new paradigm of mindful living for those pursuing an unparalleled wellness lifestyle,” and will include 182 condos and 155 wellness hotel rooms when it is complete.

Comprehensive programming designed to optimise wellness of mind, body and spirit has been created based on the five pillars of nutrition, fitness, mindfulness, sleep and relaxation.

"When I heard the intention, depth and breadth of this project, it was irresistible," said Erlich. "The owner has created quite a canvas at Amrit, which will enable us to do some amazing, cutting-edge work."

Erlich has 30 years of hospitality and spa experience working with some of the world's leading brands, including Hyatt, Ritz Carlton, Fairmont and Sandals Resorts. He has also served on the board of the International Spa Association (ISPA) and is currently serving as a board member of the Balneology Association of North America (BANA).

His most recent position was overseeing program development and operations for Sandals’ Red Lane Spas, as well as 16 Sandals Resorts and three Beaches Resorts across the Caribbean.

Erlich has also served as director of spa and retail operations for Glenwood Hot Springs Resort in Colorado, US, as well as regional director of spa operations for Fairmont Raffles Hotels International, and executive director for spa and retail operations for the 50,000sq ft Spa Grande at the Grand Wailea Resort in Hawaii, US.

Also joining Amrit is Dan Silva, who has been named director of spa. Silva brings 17 years of experience in the luxury hotel/resort spa, wellness and fitness industry to Amrit. His career began at Equinox Fitness Clubs as senior spa manager, where he was part of a rapid expansion to multiple locations. He then served as executive director of Glen Ivy Hot Springs in California, and was most recently regional director of wellness for Rosewood Hotels and Resorts, where he supported ten different Sense Spas around the world.
Additionally, Amrit has named Terry Buchholz as co-general manager, hotel division, and Tom Anderson as director of marketing.

Bucholz most recently was general manager of the L’Auberge Del Mar, where he oversaw the operation for the hotel and spa located in northern San Diego County, California.

"I was attracted to this project since my personal passions align with Amrit's focus on mindfulness, fitness and practicing smart nutrition and sleep habits,” said Bucholz. “I’m delighted to be part of creating a community of like-minded individuals that are seeking ways to make proactive wellness a priority."
Dan Silva is the resort's director of spa
RELATED STORIES
Amrit to introduce patrons to philosophy-inspired high living


Named for the immortality-inducing drink of Hindu divinities, Amrit Ocean Resort & Residences is a planned wellness community that will seek to vivify residential life with insights gleaned from Eastern philosophy and practice.
Peace and happiness: mindful living, personalised wellness and a 100,000sq ft spa coming to Palm Beach


Developer Dilip Barot, founder of Creative Choice Group, is building what he calls an “urban destination spa resort” on Singer Island in Palm Beach, Florida, with a 100,000sq ft ESPA spa.
MORE NEWS
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
i-Tech Industries

Founded by Dr. Gianfranco Tudico, CEO of i-Tech Industries, icoone was created from the vision of co [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS