Research firm Euromonitor International has published a new ebook charting the top beauty trends in the Americas.

Readers will be able to learn about changes in the beauty market in both North and South America and evaluate how changing trends can impact the future of business.

Euromonitor’s Latin American research manager, Sean Kreidler said the Americas continued to be a dynamic hemisphere for beauty and personal care products in 2012 with more potential for growth in 2013.

Among the trends highlighted is that direct sellers are continuing to expand in Argentina and are leading the market in Bolivia. Brazil, on the other hand, is seeing a push toward store-based retailing, with the expansion of beauty specialist retailers.

The ebook notes that middle-income consumers drive beauty and personal care growth throughout Latin America, most notably in Brazil and Perú. Elsewhere, Argentina and Venezuela are battling surging inflation that has eroded consumers' purchasing power.

Another noted trend is the increase in male grooming, which continues to rise in Bolivia, Brazil, Canada, Chile, Costa Rica, Perú and the USA; however, it is suggested that men's grooming might struggle in Colombia, the Dominican Republic and Ecuador.

Premium products keep growing in Chile, Costa Rica and México and remain a priority for many consumers in Venezuela, despite poor economic conditions, while in Canada, premium brands are recovering to drive growth.

Sean Kreidler said: "Latin America is very active in expanding awareness with its consumer base by way of direct selling and expansion with modern store-based retailers.

"In North America, Canada and the USA lead product innovation and customer shopping experiences."

For more information on the ebook, click here.