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NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
  F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
  F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
  FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
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Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
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23-26 Aug 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS