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NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
  F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
  F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
  FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
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Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellness & Spa Solutions

Wellness & Spa Solutions, act as a strategic partner for luxury hotels, international resorts, and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS