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NEWS
Female-focused sports project Us Girls expands
POSTED 21 Nov 2012 . BY Tom Walker
Us Girls aims to improve wellbeing through sports
Us Girls has launched a new national scheme designed to improve the wellbeing of young women in England through increased sports participation.

Us Girls Alive will add to the existing Us Girls sports participation programme – a female-only scheme delivered by a consortium of organisations and led by national sport development charity StreetGames.

The initiative will support young female volunteers to assist in the development of Us Girls Alive clubs and to promote local physical activity programmes.

A £396,000 grant from the Department of Health will see 120 young female volunteer 'Motivators' create and manage 30 new Us Girls Alive clubs across England.

The scheme will run until 2015 and will be rolled out across 15 locations, each containing two clubs: Liverpool, Manchester, Walsall, Wigan, Newcastle, Hastings, Birmingham, Chorley, Middlesbrough, Nottingham, Stoke, Lincoln, Penwith, Hammersmith and Thanet.

The Motivators will be tasked with arranging and coordinating opportunities for physical activity, with each club having its own scheduled sessions at times appropriate for their communities.

Jane Ashworth OBE, CEO of StreetGames, said: "We believe passionately in providing sports opportunities for young people in disadvantaged areas.

"We're also aware of the even greater disparity in uptake in sport between young men and young women and wanted to do something about it.

"The Health and Social Care Volunteering Fund (HSCVF) funding from the Department of Health will allow us to develop a vital new component to the Us Girls national sports programme supported by Sports Lottery Funding.

"The programme is a great success but we understand that developing young women's skills, confidence and self-esteem are central to the sustainability of the programme moving forward."
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Female-focused sports project Us Girls expands
POSTED 21 Nov 2012 . BY Tom Walker
Us Girls aims to improve wellbeing through sports
Us Girls has launched a new national scheme designed to improve the wellbeing of young women in England through increased sports participation.

Us Girls Alive will add to the existing Us Girls sports participation programme – a female-only scheme delivered by a consortium of organisations and led by national sport development charity StreetGames.

The initiative will support young female volunteers to assist in the development of Us Girls Alive clubs and to promote local physical activity programmes.

A £396,000 grant from the Department of Health will see 120 young female volunteer 'Motivators' create and manage 30 new Us Girls Alive clubs across England.

The scheme will run until 2015 and will be rolled out across 15 locations, each containing two clubs: Liverpool, Manchester, Walsall, Wigan, Newcastle, Hastings, Birmingham, Chorley, Middlesbrough, Nottingham, Stoke, Lincoln, Penwith, Hammersmith and Thanet.

The Motivators will be tasked with arranging and coordinating opportunities for physical activity, with each club having its own scheduled sessions at times appropriate for their communities.

Jane Ashworth OBE, CEO of StreetGames, said: "We believe passionately in providing sports opportunities for young people in disadvantaged areas.

"We're also aware of the even greater disparity in uptake in sport between young men and young women and wanted to do something about it.

"The Health and Social Care Volunteering Fund (HSCVF) funding from the Department of Health will allow us to develop a vital new component to the Us Girls national sports programme supported by Sports Lottery Funding.

"The programme is a great success but we understand that developing young women's skills, confidence and self-esteem are central to the sustainability of the programme moving forward."
RELATED STORIES
StreetGames to take Us Girls campaign to Wales


StreetGames is to lead a push to get women and girls in Wales more physically active.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
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Lovinfit Group

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23-26 Aug 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS