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NEWS
Finnish folklore and mythology to inspire design of Hyatt’s Grand Hansa Helsinki
POSTED 01 Jan 2020 . BY Megan Whitby
The hotel will open in Helsinki in 2022.

We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.
– Guido Fredrich, Hyatt's regional VP of development for Europe
Finnish folklore will inspire a new Hyatt hotel, due to open in Helsinki in 2022. The property, which is owned by Ylva, is located in the historic Seurahuone Building.

The opening of the 224-room Grand Hansa Hotel will mark the introduction of the Unbound Collection by Hyatt to the Nordics. The existing building is due to be refurbished, with design influences from Finnish folklore and mythology, while the hotel’s historic facade will be retained to represent the city’s past.

“We’re excited by the growth we’ve seen in Helsinki’s tourism sector in recent years,” said Guido Fredrich, Hyatt's regional VP of development for Europe. “We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.”

To realise the scheme, Hyatt has entered into a franchise agreement with Primehotels Oy – a private Finnish company that owns, builds and operates premium hotels in Finland.

The Grand Hansa Hotel will be the eighth addition to the Unbound Collection by Hyatt in Europe.
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The Hyatt Regency Chantilly has opened in the French countryside outside Paris, with a 12,917sq ft (1,200sq m) Spa and Beauty Center.
  Hyatt to build first Alila-branded resort in Europe


Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.
  Park Hyatt Group to roll out island residences in Vietnam


Luxury hospitality brand Park Hyatt Group has announced plans to develop a new resort and residential community on Phu Quoc, Vietnam's largest island.
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Finnish folklore and mythology to inspire design of Hyatt’s Grand Hansa Helsinki
POSTED 01 Jan 2020 . BY Megan Whitby
The hotel will open in Helsinki in 2022.
We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.
– Guido Fredrich, Hyatt's regional VP of development for Europe
Finnish folklore will inspire a new Hyatt hotel, due to open in Helsinki in 2022. The property, which is owned by Ylva, is located in the historic Seurahuone Building.

The opening of the 224-room Grand Hansa Hotel will mark the introduction of the Unbound Collection by Hyatt to the Nordics. The existing building is due to be refurbished, with design influences from Finnish folklore and mythology, while the hotel’s historic facade will be retained to represent the city’s past.

“We’re excited by the growth we’ve seen in Helsinki’s tourism sector in recent years,” said Guido Fredrich, Hyatt's regional VP of development for Europe. “We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.”

To realise the scheme, Hyatt has entered into a franchise agreement with Primehotels Oy – a private Finnish company that owns, builds and operates premium hotels in Finland.

The Grand Hansa Hotel will be the eighth addition to the Unbound Collection by Hyatt in Europe.
RELATED STORIES
Kyricos receives second industry award


Mia Kyricos, senior vice president and global head of wellbeing for Hyatt, has received a second award in as many months recognising her contributions to the field of wellness and hospitality.
Hyatt opens 9th French property with 1,200sq m spa


The Hyatt Regency Chantilly has opened in the French countryside outside Paris, with a 12,917sq ft (1,200sq m) Spa and Beauty Center.
Hyatt to build first Alila-branded resort in Europe


Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.
Park Hyatt Group to roll out island residences in Vietnam


Luxury hospitality brand Park Hyatt Group has announced plans to develop a new resort and residential community on Phu Quoc, Vietnam's largest island.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
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FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ASEAN Patio Pool Spa Expo 2026

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS