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NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
MORE NEWS
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
MORE NEWS
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
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How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. COLLIN

G.M. COLLIN develops superior skin care products, from preventive care to combating the first signs [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS