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NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
MORE NEWS
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism
Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism.
Heartfelt messages from spa industry 'flourishing in adversity' panel
Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light on an increasingly important area for the global wellness industry.
Sustainable Spa Association finds 33 per cent of spa businesses contribute to UN’s 17 SDGs
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs).
Kempinski buys Resense Spa as shareholders exit
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy.
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ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

Davines Group receives prestigious sustainability award
The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. [more...]
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It trains humans better than humans train humans. Find out more...
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AMS Virtual Conference

Online,
13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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FREE DIGITAL SUBSCRIPTIONS