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NEWS
First GOCO-branded spa to debut at Ajman Saray
POSTED 20 Sep 2013 . BY Tom Anstey
The spa will be the first to carry the GOCO name
Starwood’s new Luxury Collection hotel, the Ajman Saray, in the UAE is soon to open with the first GOCO-branded spa.

The 207-bedroom hotel, which will open in December 2013, will include 5,253sq ft (488sq m) of meeting and event facilities and will be a short walk from Ajman beach.

The 1,200sq m (12,916sq ft) GOCO Spa at Ajman Saray is set to open in early 2014 and will include separate male and female spa sections, with treatment areas, locker rooms and a relaxation space.

On the women’s side of the spa will be six multi-purpose rooms, two beauty treatment rooms, a salon, steamroom, sauna, hammam, ice fountain and chromotherapy rain shower.

On the men’s side of the spa, seven multi purpose rooms, a steamroom ,sauna, hammam, ice fountain and chromotherapy rain shower will be included in addition to a barber by male beauty care specialists Hommage.

Two spa suites will also be included, offering whirlpool, steam room, treatment space for two, an oriental treatment bed and private terrace.

Core services at the spa will include massage treatments, body treatments and facials.

The spa will use Amala, !QMS and Hommage branded products for all spa treatments and rituals.

Ingo Schweder, CEO of GOCO said: “We are very proud to be opening our first GOCO Spa, and introducing our concept to the established spa industry in the Middle East.

“GOCO Spa is a blend of internationally inspired therapies, medical-focused female skincare, and features an innovative male barber, and the Ajman Saray is the ideal platform from which we are able to launch this new venture.”

GOCO Spa Ajman Saray’s interior design encapsulates our global vision for spa with delicate influences from the rich tapestry of Arabic heritage.”

BACKGROUND

GOCO Hospitality recently joined forces with global hospitality consulting brand Horwath HTL to continue to expand their business globally.

GOCO is currently creating large-scale wellness retreats in China, Germany, Georgia, Tanzania and India, and developing spa facilities for The Ritz-Carlton, Mumbai, and Bellagio, Dubai.
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HCM Invest opens applications for pitching slots
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
First GOCO-branded spa to debut at Ajman Saray
POSTED 20 Sep 2013 . BY Tom Anstey
The spa will be the first to carry the GOCO name
Starwood’s new Luxury Collection hotel, the Ajman Saray, in the UAE is soon to open with the first GOCO-branded spa.

The 207-bedroom hotel, which will open in December 2013, will include 5,253sq ft (488sq m) of meeting and event facilities and will be a short walk from Ajman beach.

The 1,200sq m (12,916sq ft) GOCO Spa at Ajman Saray is set to open in early 2014 and will include separate male and female spa sections, with treatment areas, locker rooms and a relaxation space.

On the women’s side of the spa will be six multi-purpose rooms, two beauty treatment rooms, a salon, steamroom, sauna, hammam, ice fountain and chromotherapy rain shower.

On the men’s side of the spa, seven multi purpose rooms, a steamroom ,sauna, hammam, ice fountain and chromotherapy rain shower will be included in addition to a barber by male beauty care specialists Hommage.

Two spa suites will also be included, offering whirlpool, steam room, treatment space for two, an oriental treatment bed and private terrace.

Core services at the spa will include massage treatments, body treatments and facials.

The spa will use Amala, !QMS and Hommage branded products for all spa treatments and rituals.

Ingo Schweder, CEO of GOCO said: “We are very proud to be opening our first GOCO Spa, and introducing our concept to the established spa industry in the Middle East.

“GOCO Spa is a blend of internationally inspired therapies, medical-focused female skincare, and features an innovative male barber, and the Ajman Saray is the ideal platform from which we are able to launch this new venture.”

GOCO Spa Ajman Saray’s interior design encapsulates our global vision for spa with delicate influences from the rich tapestry of Arabic heritage.”

BACKGROUND

GOCO Hospitality recently joined forces with global hospitality consulting brand Horwath HTL to continue to expand their business globally.

GOCO is currently creating large-scale wellness retreats in China, Germany, Georgia, Tanzania and India, and developing spa facilities for The Ritz-Carlton, Mumbai, and Bellagio, Dubai.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
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+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS