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NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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HPO.Tech Hyperbaric Systems

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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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