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NEWS
GLL to invest in technology to improve customer experience
POSTED 06 Jul 2017 . BY Deven Pamben
Better is GLL"s customer-facing brand
Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."
RELATED STORIES
  GLL awarded West Oxfordshire leisure management contract


Charitable social enterprise Greenwich Leisure Limited (GLL) has been awarded a 10-year contract to run eight West Oxfordshire sports facilities following a competitive re-tender process.
  GLL publishes open data to boost physical activity participation


Social enterprise Greenwich Leisure Limited (GLL) has teamed up with the Open Data Institute to share leisure activity information as it looks to broaden community reach and participation opportunities across its 250-plus sites.
  GLL in drive to recruit older lifeguards


Leisure centre operator Greenwich Leisure Limited (GLL) has launched a campaign to recruit older people to help tackle the national shortage of lifeguards.
  GLL acquires FitSpace to boost its budget gym offering


Greenwich Leisure Limited (GLL) has grown its network of Better gyms with the purchase of FitSpace - strengthening its position in the low-cost market.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
GLL to invest in technology to improve customer experience
POSTED 06 Jul 2017 . BY Deven Pamben
Better is GLL"s customer-facing brand
Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."
RELATED STORIES
GLL awarded West Oxfordshire leisure management contract


Charitable social enterprise Greenwich Leisure Limited (GLL) has been awarded a 10-year contract to run eight West Oxfordshire sports facilities following a competitive re-tender process.
GLL publishes open data to boost physical activity participation


Social enterprise Greenwich Leisure Limited (GLL) has teamed up with the Open Data Institute to share leisure activity information as it looks to broaden community reach and participation opportunities across its 250-plus sites.
GLL in drive to recruit older lifeguards


Leisure centre operator Greenwich Leisure Limited (GLL) has launched a campaign to recruit older people to help tackle the national shortage of lifeguards.
GLL acquires FitSpace to boost its budget gym offering


Greenwich Leisure Limited (GLL) has grown its network of Better gyms with the purchase of FitSpace - strengthening its position in the low-cost market.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
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+ More featured suppliers  
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Pearl Tree

Pearl Tree was established in 2014 by Soraya and Sarry Jouzy with a mission to champion personal w [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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