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NEWS
GWI appoints China-based entrepreneur and Tianren Culture co-founder Victor Koo to advisory board
POSTED 31 Mar 2021 . BY Megan Whitby
As a board member, Koo will help amplify the GWI’s mission of empowering wellness worldwide

Victor's insights and contributions to GWI’s Wellness Moonshot have helped us better understand and reach the vast Chinese market
– Susie Ellis
The Global Wellness Institute (GWI) has announced that Victor Koo, chair of Heyi Holdings and co-founder of Tianren Culture, will join its advisory board.

Koo previously founded and served as chair and CEO of Youku – a popular Chinese video streaming service.

His current focus is investing and supporting social innovation initiatives that promote health and sustainability for the planet and its inhabitants.

Heyi Holdings, which Koo founded in 2005, focuses on disruptive innovation and social impact investments in the areas of health, genomics and food.

In addition, Tianren Culture, which he co-founded in 2016, is a next-generation social platform that acts as a catalyst to foster positive global values and lifestyles.

As an early strategic partner of GWI’s The Wellness Moonshot, Tianren Culture disseminates important messages on eradicating preventable, chronic disease on WeChat, the largest social media platform in mainland China.

“Victor has long been an advocate for positive change and committed to global wellness," remarked Susie Ellis, chair and CEO of GWI.

"His insights and contributions to GWI’s Wellness Moonshot have helped us better understand and reach the vast Chinese market.

“One of our goals in 2021 is to extend our board’s global representation, and I can’t think of a better partner than Victor to help us make a difference in Asia.”

In 2019, Koo spoke at the 2019 Global Wellness Summit on ‘China Rising: Understanding/Decoding the World's Biggest Market.’

Koo’s Tianren Culture works with funders, NGOs and business partners to put in place high-impact, effective social innovation initiatives to improve physical health and reduce factory-farmed animal protein consumption and production by promoting flexitarian diets and food innovation such as plant-based, fermentation and cell-based technologies.

Tianren also supports scientific research and promotes meditation and breathwork practices to improve mental and emotional wellness.

“Physical and mental wellness are critical aspects of our lives, and the GWI has been at the forefront of leading research and building a global community around this pivotal area during this time of uncertainty and innovation potential,” said Koo.

“I’m excited to join the board to contribute to this important cause.”

In his new role, Koo will help amplify the GWI’s mission of empowering wellness worldwide by facilitating collaboration, providing global research and insight, triggering innovation, and advocating for growth and sustainability, and contributing to the development of the organisation’s five pillars: research, initiatives, roundtable discussions, WellnessEvidence.com and The Wellness Moonshot.

Koo joins an esteemed board of industry luminaries, including:
– Jeffrey Abramson - partner, The Tower Companies, US
– Alexia Brue - co-founder, Well+Good, US
– Dr Richard Carmona - Canyon Ranch chief of health innovation, 17th surgeon general of the US, US
– Nancy Davis - chief creative officer and executive director, GWI, US
– Pierre-Louis Delapalme - co-chair, Biologique Recherche, France
– Susie Ellis - Chair and CEO, GWI, US
– Michelle Floh - CEO, R&J Abramson Foundation, US
– Melisse Gelula - wellness entrepreneur and co-founder of Well+Good, US
– Sue Harmsworth - founder and owner, Sue Harmsworth Ltd, UK
– John Kao - serial innovator, thought leader and best-selling author, US
– Mia Kyricos - president and CEO, Kyricos & Associates LLC, US
– Renee Moorefield, PhD - CEO, Wisdom Works, US
– Laurie Racine - CEO and founder, LifeSquare, US
– Dr Michael Roizen - chief wellness officer, Cleveland Clinic, US
– Rupert Schmid - co-president, Biologique Recherche, France
– Rick Stollmeyer - co-founder and executive chair, Mindbody, US
– Richard Woltman - chair emeritus, Girard Securities, US
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NEWS
GWI appoints China-based entrepreneur and Tianren Culture co-founder Victor Koo to advisory board
POSTED 31 Mar 2021 . BY Megan Whitby
As a board member, Koo will help amplify the GWI’s mission of empowering wellness worldwide
Victor's insights and contributions to GWI’s Wellness Moonshot have helped us better understand and reach the vast Chinese market
– Susie Ellis
The Global Wellness Institute (GWI) has announced that Victor Koo, chair of Heyi Holdings and co-founder of Tianren Culture, will join its advisory board.

Koo previously founded and served as chair and CEO of Youku – a popular Chinese video streaming service.

His current focus is investing and supporting social innovation initiatives that promote health and sustainability for the planet and its inhabitants.

Heyi Holdings, which Koo founded in 2005, focuses on disruptive innovation and social impact investments in the areas of health, genomics and food.

In addition, Tianren Culture, which he co-founded in 2016, is a next-generation social platform that acts as a catalyst to foster positive global values and lifestyles.

As an early strategic partner of GWI’s The Wellness Moonshot, Tianren Culture disseminates important messages on eradicating preventable, chronic disease on WeChat, the largest social media platform in mainland China.

“Victor has long been an advocate for positive change and committed to global wellness," remarked Susie Ellis, chair and CEO of GWI.

"His insights and contributions to GWI’s Wellness Moonshot have helped us better understand and reach the vast Chinese market.

“One of our goals in 2021 is to extend our board’s global representation, and I can’t think of a better partner than Victor to help us make a difference in Asia.”

In 2019, Koo spoke at the 2019 Global Wellness Summit on ‘China Rising: Understanding/Decoding the World's Biggest Market.’

Koo’s Tianren Culture works with funders, NGOs and business partners to put in place high-impact, effective social innovation initiatives to improve physical health and reduce factory-farmed animal protein consumption and production by promoting flexitarian diets and food innovation such as plant-based, fermentation and cell-based technologies.

Tianren also supports scientific research and promotes meditation and breathwork practices to improve mental and emotional wellness.

“Physical and mental wellness are critical aspects of our lives, and the GWI has been at the forefront of leading research and building a global community around this pivotal area during this time of uncertainty and innovation potential,” said Koo.

“I’m excited to join the board to contribute to this important cause.”

In his new role, Koo will help amplify the GWI’s mission of empowering wellness worldwide by facilitating collaboration, providing global research and insight, triggering innovation, and advocating for growth and sustainability, and contributing to the development of the organisation’s five pillars: research, initiatives, roundtable discussions, WellnessEvidence.com and The Wellness Moonshot.

Koo joins an esteemed board of industry luminaries, including:
– Jeffrey Abramson - partner, The Tower Companies, US
– Alexia Brue - co-founder, Well+Good, US
– Dr Richard Carmona - Canyon Ranch chief of health innovation, 17th surgeon general of the US, US
– Nancy Davis - chief creative officer and executive director, GWI, US
– Pierre-Louis Delapalme - co-chair, Biologique Recherche, France
– Susie Ellis - Chair and CEO, GWI, US
– Michelle Floh - CEO, R&J Abramson Foundation, US
– Melisse Gelula - wellness entrepreneur and co-founder of Well+Good, US
– Sue Harmsworth - founder and owner, Sue Harmsworth Ltd, UK
– John Kao - serial innovator, thought leader and best-selling author, US
– Mia Kyricos - president and CEO, Kyricos & Associates LLC, US
– Renee Moorefield, PhD - CEO, Wisdom Works, US
– Laurie Racine - CEO and founder, LifeSquare, US
– Dr Michael Roizen - chief wellness officer, Cleveland Clinic, US
– Rupert Schmid - co-president, Biologique Recherche, France
– Rick Stollmeyer - co-founder and executive chair, Mindbody, US
– Richard Woltman - chair emeritus, Girard Securities, US
RELATED STORIES
Longevity is the next disruptor says Michael Roizen – 90 will be the new 40


The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major disruptor, according to his recent interview with Spa Business.
Global Wellness Summit 2021 theme and co-chairs revealed


The Global Wellness Summit (GWS) has announced its 2021 conference will focus on the growing intersection between health and wellness. The official theme for the summit is “A New New Era in Health & Wellness.”
Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom


The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
GWS opens new wellness tech innovation competition, winner will be crowned at 2020 Summit


The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech Innovation Pavilion, will be unveiled at the 2020 conference.
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‘Gratitude reduces stress’ finds new study
A recent research study has found that gratitude between team members can improve their performance in high-stress situations.
Stephan Wagner announces launch of Saudi Arabian Wellness Association
AlMaarefa University has announced the launch of the Saudi Arabian Wellness Association (SAWA), a new industry body established to promote, educate and develop the wellness sector in Saudi Arabia.
Mandarin Oriental ramps up fitness offering with Intelligent Movement programme
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver fitness and wellbeing interventions to guests. The aim of the programme is to help them overcome the impact of a modern, sedentary lifestyle.
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Art of Cryo

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+ More catalogues  

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Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
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2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

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Tel: +44 (0)1462 431385

©Cybertrek 2022

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