Leading beauty distributor, Gerrard International is set to launch Mii, (pronounced ‘me’) their first own-brand make-up line born out of a labour of love, and developed through feedback from thousands of women who frequent beauty salons and spas.

Mii draws upon Gerrard International's twenty year standing within the professional beauty industry, the changing needs of Spas and Salons and the wants of their customers.

The brand combines finer ingredients, tools for superior application and clear communication to help simplify the selection process and instil complete confidence within the beauty therapist and their client. Mii offers an exciting choice of everyday make-up essentials with a professional quality that is not directed solely by colour trends and fashion fads.

The brand essence revolves around the idea of ultimate individuality. The consumer is at the heart of the brand and the products work to enhance and define the individual beauty – the real ‘me’ - of those that use them.

To help simplify, stand out and educate in the cosmetic marketplace, the graphic design is led by copy & tone of voice with useful hints and tips on how best to use the Mii products to suit the individual. The colour scheme reflects the premium and professional quality of the brand.

The Mii brand portfolio includes the core Mii range, Mii minerals and professional brushes.

Gerrard Int’l has chosen then UK Spa Conference as the event to launch the product because of the high calibre of delegates attending from such a diverse range of businesses within the spa & wellness sector.