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NEWS
Giovanni Simoni appointed MD for Technogym UK
POSTED 01 Jul 2021 . BY Liz Terry
Giovanni Simoni has been appointed MD of Technogym UK Credit: Technogym
Giovanni Simoni has been announced as the new MD for Technogym UK.
He succeeds Steve Barton, who served as MD for the last five years.
Nerio Alessandri said: “This appointment is a key part of our objective to create a new phase of development for Technogym UK"
Simoni has been based in the UK for 18 years and has experience in strategic and market development roles
Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.

Simoni has been based in the UK for 18 years and has experience in strategic and market development roles for tech and digitally-orientated companies.

Technogym founder and president, Nerio Alessandri, commented: “This appointment is a key part of our objective to create a new phase of development for Technogym UK, with the key aims being to enhance our support for our partners and to seize additional market-share in all segments.

“The UK is a key territory for Technogym's global business, with its iconic locations and world-leading fitness trends. Now more than ever, the opportunity for wellness has come into clear focus," said Alessandri.

“I'm delighted to be joining Technogym and am looking forward to leading the UK team to maximise our range of innovative smart equipment and digital solutions, to support partners and build on our market-leading position,” said Simoni.

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Giovanni Simoni appointed MD for Technogym UK
POSTED 01 Jul 2021 . BY Liz Terry
Giovanni Simoni has been appointed MD of Technogym UK Credit: Technogym
Giovanni Simoni has been announced as the new MD for Technogym UK.
He succeeds Steve Barton, who served as MD for the last five years.
Nerio Alessandri said: “This appointment is a key part of our objective to create a new phase of development for Technogym UK"
Simoni has been based in the UK for 18 years and has experience in strategic and market development roles
Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.

Simoni has been based in the UK for 18 years and has experience in strategic and market development roles for tech and digitally-orientated companies.

Technogym founder and president, Nerio Alessandri, commented: “This appointment is a key part of our objective to create a new phase of development for Technogym UK, with the key aims being to enhance our support for our partners and to seize additional market-share in all segments.

“The UK is a key territory for Technogym's global business, with its iconic locations and world-leading fitness trends. Now more than ever, the opportunity for wellness has come into clear focus," said Alessandri.

“I'm delighted to be joining Technogym and am looking forward to leading the UK team to maximise our range of innovative smart equipment and digital solutions, to support partners and build on our market-leading position,” said Simoni.

RELATED STORIES
Technogym launches new app with revenue-sharing option for gyms


Technogym has launched a new app featuring an AI-powered digital coach.
FEATURE: Interview: Pete Prickett


The CEO of the Bricks Group talks about growing a portfolio of wellness offerings and launching a new gym chain in the UK
FEATURE: Strength: Strong Connections


We’re used to digitised cardio equipment, but now strength is catching up, with the launch of new connected lines, as HCM reports
FEATURE: Sponsored: Technogym Excite Live: come join the party


Technogym is leading the way with exciting new training experiences through its innovative cardio range, Excite Live
MORE NEWS
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
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The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS