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NEWS
Hotel spas continue to struggle
POSTED 31 Jul 2009 . BY Tom Walker
Luxury spas at US hotels have experienced further falls in profitability as less people look to use top-end services amid the deepening recession.

In the latest update of its Spa STAR report, research company STR revealed that revenue per available treatment room hour (RevPATH) declined 13 per cent during the year to June 2009 (from US$136.79 in June 2008 to US$120.88 in June 2009) at hotel spas.

According to STR vice president Jan Freitag, even hotels that have introduced discounts in services have suffered as people are simply staying away.

"The luxury hotel industry is facing a very tough operating environment," he said. "The luxury spas have not been immune to the effects. It stands to reason that operators are now giving renewed attention to locals business, which seems to have the desired effect on utilization rates."

Spa STAR is a benchmarking program for spas launched in 2007 that collects nine data points from hotels spas across the US and selected non-US markets.

MORE NEWS
Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
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Longevity in spas: a strategic choice, not a default setting
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COMPANY PROFILES
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DIRECTORY
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DIARY

 

26-27 Jun 2026

The Longevity Show

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03-05 Jul 2026

World Championship in Massage

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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Hotel spas continue to struggle
POSTED 31 Jul 2009 . BY Tom Walker
Luxury spas at US hotels have experienced further falls in profitability as less people look to use top-end services amid the deepening recession.

In the latest update of its Spa STAR report, research company STR revealed that revenue per available treatment room hour (RevPATH) declined 13 per cent during the year to June 2009 (from US$136.79 in June 2008 to US$120.88 in June 2009) at hotel spas.

According to STR vice president Jan Freitag, even hotels that have introduced discounts in services have suffered as people are simply staying away.

"The luxury hotel industry is facing a very tough operating environment," he said. "The luxury spas have not been immune to the effects. It stands to reason that operators are now giving renewed attention to locals business, which seems to have the desired effect on utilization rates."

Spa STAR is a benchmarking program for spas launched in 2007 that collects nine data points from hotels spas across the US and selected non-US markets.

MORE NEWS
Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Charme D'Orient

Charme d’Orient is a cosmetics and wellness brand deeply inspired by the ancestral beauty and wellne [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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