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Icelandic Prime Minister calls for ‘alternative future’ based on wellbeing
POSTED 05 Feb 2020 . BY Megan Whitby
According to a government survey, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living. Credit: Shutterstock
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”.

She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEA), a recently formed global collaboration of organisations, alliances, movements and individuals working to change the economic system so it delivers a wellbeing economy.

The organisation defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEA, Jakobsdóttir has recently teamed up with Prime Minister of New Zealand Jacinda Arden and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

At Chatham House, Jakobsdóttir was asked whether the creation of a “wellbeing” budget was achievable for both developed and developing countries, she responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland.

“This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development”.

“Developing wellbeing indicators has the potential to transform fiscal policies, putting people and the planet first”, she wrote.

These indicators are linked to the UN Sustainable Development Goals and are used to inform government policy formulation.

“Developing such indicators is a step towards ensuring a common understanding of what factors make our lives better”, said the Icelandic government in a statement.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

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Uniting the world of spa & wellness
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NEWS
Icelandic Prime Minister calls for ‘alternative future’ based on wellbeing
POSTED 05 Feb 2020 . BY Megan Whitby
According to a government survey, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living. Credit: Shutterstock
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”.

She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEA), a recently formed global collaboration of organisations, alliances, movements and individuals working to change the economic system so it delivers a wellbeing economy.

The organisation defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEA, Jakobsdóttir has recently teamed up with Prime Minister of New Zealand Jacinda Arden and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

At Chatham House, Jakobsdóttir was asked whether the creation of a “wellbeing” budget was achievable for both developed and developing countries, she responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland.

“This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development”.

“Developing wellbeing indicators has the potential to transform fiscal policies, putting people and the planet first”, she wrote.

These indicators are linked to the UN Sustainable Development Goals and are used to inform government policy formulation.

“Developing such indicators is a step towards ensuring a common understanding of what factors make our lives better”, said the Icelandic government in a statement.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

RELATED STORIES
FEATURE: Spa Programmes: On the menu


Boundary-pushing wellness in Iceland, self-care focus at Devarana and Civana’s equine retreat all feature in our spa menu round-up
The Aldin Biomes will be a dramatic new attraction for Reykjavik, Iceland


Architects Wilkinson Eyre are to create a new visitor attraction in the form of a massive biome complex, near Reykjavik.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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