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Identity rebrand for Conrad

POSTED 14 May 2007 . BY Sarah Todd

The Conrad group of hotels is to change its corporate brand identity from Conrad Hotels to Conrad Hotels & Resorts.

The rebranding is intended to better represent Conrad’s portfolio of 18 properties in urban and destination locations around the world. The group also has a number of new resort projects set to join its portfolio over the next two years.

New Conrad Hotels & Resorts are currently in conversion in the Maldives and being developed in Shanghai, China, Abu Dhabi, the Bahamas, Las Vegas, US, and Koh Samui in Thailand.

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