The Indian skincare market is expected to grow more than 10 per cent in the next five to six years as disposable incomes rise, lifestyles change and pressure to look good increases.
Demand has evolved from generic creams to specialised skincare products,
research published in Kuick's India Ayurvedic Cosmetics Market Outlook 2016 reveals.
This includes targeted creams for blemishes, wrinkles, under-eye issues, skin-brightening, sunscreens, toners and separate day and night creams.
The report reveals skin care dominates the market for ayurvedic products in India ahead of hair care, make up and fragrance.
The teen market is expected to witness major growth in the coming years and Himalaya and ayurvedic extensions of larger retail companies are already targeting this market.
This demographic is currently dominated by mass market products and basic skincare needs such as face washes and anti-blemish creams but can be targeted with innovative marketing and smaller sized products.
Future opportunities outlined in the ayurvedic market include exclusive retail outlets, online retailing, export, contract manufacturing, salons and spas, and ayurvedic tourism.
