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NEWS
Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations
POSTED 09 Nov 2023 . BY Tom Walker
Siro is set to open its doors in February 2024 at the One Za'abeel development Credit: Kerzner International/Siro hotels
The first ever Siro hotel is now accepting reservations
Siro is the new fitness, sport and wellness brand created by Kerzner International
It is being marketed as the "ultimate fitness and recovery hotel"
The first property is set to open in Dubai in January 2024
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations.

Set to open its doors in February 2024 at the One Za'abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.

Siro One Za'abeel will offer guests experiences built around the brand's five specific "biohacking pillars" – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.

Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.

Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.

The hotel's Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.

All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by "integrating with guests’ circadian rhythms".

Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an "Experience Box" with curated programming. The gym has been kitted out by Technogym.

Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.

Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.

There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.

Philippe Zuber, CEO of Kerzner International, said: "“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.

"It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.

“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”

Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
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NEWS
Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations
POSTED 09 Nov 2023 . BY Tom Walker
Siro is set to open its doors in February 2024 at the One Za'abeel development Credit: Kerzner International/Siro hotels
The first ever Siro hotel is now accepting reservations
Siro is the new fitness, sport and wellness brand created by Kerzner International
It is being marketed as the "ultimate fitness and recovery hotel"
The first property is set to open in Dubai in January 2024
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations.

Set to open its doors in February 2024 at the One Za'abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.

Siro One Za'abeel will offer guests experiences built around the brand's five specific "biohacking pillars" – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.

Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.

Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.

The hotel's Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.

All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by "integrating with guests’ circadian rhythms".

Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an "Experience Box" with curated programming. The gym has been kitted out by Technogym.

Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.

Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.

There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.

Philippe Zuber, CEO of Kerzner International, said: "“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.

"It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.

“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”

Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
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Living Earth Crafts has launched the new Insignia 2.0 Ellipse™ Multi-purpose Treatment Table, combining award-winning comfort and striking design aesthetics with operational excellence. [more...]

bbspa_Group's Gabriella Francia talks balancing tradition and tech in spas
For Gabriella Francia, co-founder of bbspa_Group and training manager, the powerful touch of a massage is the stand-out element that makes a spa experience truly unique. [more...]
+ More featured suppliers  
COMPANY PROFILES
Devin Consulting

Devin Consulting, an international pool & spa engineering consultancy, founded by Tom Devin in 2000. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS