Leisure-net Solutions has released the headline findings from its first spa sector call-focus survey, which will be unveiled in full at the Spatec Europe event this month.

In nine out of 10 cases, the person answering the phone had all the information that was required. However, only 8 per cent of the time was the caller actually asked if they wanted to make a booking.

Leisure-net also sent email enquiries to 40 spa operators, which elicited a much poorer response. Many didn't respond at all and those that did omitted vital information.

The research took place throughout February 2010 and around 50 spas were contacted. Telephone calls were made throughout the day and the evening, as were emails. Spas were given three chances to answer the telephone, with 10 rings allowed each time. Emails were only sent once. Details: leisure-net.org