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Les Mills Live London 2022 is first to be filmed entirely in VR
POSTED 25 Oct 2022 . BY Tom Walker
Held at London’s ExCeL Arena, the festival was the first fitness event to be filmed fully in virtual reality (VR) Credit: Les Mills
Les Mills Live took place in London on 22 and 23 October
The festival of fitness was one of the largest group exercise events ever staged
More than 5,000 exercisers turned out, as 250 Les Mills instructors led exercisers through 10 of the fitness brand's most iconic workouts
It was the first fitness event to be filmed entirely in virtual reality
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.

Held on 22-23 October, the "festival of fitness" saw 250 Les Mills instructors lead exercisers through 10 of the brand's most iconic workouts – from Bodypump and Bodycombat to Bodybalance.

Held at London’s Excel Arena, the festival was also the first fitness event to be filmed fully in virtual reality (VR), meaning a highlights package will soon be available on META’s Quest platform as an immersive Omnifitness experience available from anywhere in the world on the Les Mills platforms.

Using Quest, exercisers will be able to discover what it’s like to be in the middle of a Bodypump workout with thousands of others or take to the stage next to presenters for the latest Bodycombat workout.

Les Mills Live London also featured an Athlete’s Village, with VR workout areas, refueling stations, product activations and meet and greets with the stars of the show. Throughout the event, the area was soundtracked by electronic artists from record label Monstercat, including Bishu, Ellis, Godlands, Punctual, Shingo Nakamura, Snavs, and Tony Romera.

Les Mills CEO Clive Ormerod said: “It was incredible to bring people together for the first time in nearly three years to celebrate the return of live workouts with a thrilling festival of fitness.

“People are the beating heart of our movement, so to have instructors, gym operators and consumers together in the room and getting back to what they love was really special.

“As the fitness industry continues to recover, appetite for authentic social connection is driving people back into live workout experiences, which provide a sense of community and motivation that can’t be replicated online. Live fitness is back and it’s bigger than ever.”
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We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
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Do people get fitter working out at home or in the gym and do they have a preference? Researcher Bryce Hastings reports on the latest research seeking to answer these questions
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©Cybertrek 2024
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Les Mills Live London 2022 is first to be filmed entirely in VR
POSTED 25 Oct 2022 . BY Tom Walker
Held at London’s ExCeL Arena, the festival was the first fitness event to be filmed fully in virtual reality (VR) Credit: Les Mills
Les Mills Live took place in London on 22 and 23 October
The festival of fitness was one of the largest group exercise events ever staged
More than 5,000 exercisers turned out, as 250 Les Mills instructors led exercisers through 10 of the fitness brand's most iconic workouts
It was the first fitness event to be filmed entirely in virtual reality
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.

Held on 22-23 October, the "festival of fitness" saw 250 Les Mills instructors lead exercisers through 10 of the brand's most iconic workouts – from Bodypump and Bodycombat to Bodybalance.

Held at London’s Excel Arena, the festival was also the first fitness event to be filmed fully in virtual reality (VR), meaning a highlights package will soon be available on META’s Quest platform as an immersive Omnifitness experience available from anywhere in the world on the Les Mills platforms.

Using Quest, exercisers will be able to discover what it’s like to be in the middle of a Bodypump workout with thousands of others or take to the stage next to presenters for the latest Bodycombat workout.

Les Mills Live London also featured an Athlete’s Village, with VR workout areas, refueling stations, product activations and meet and greets with the stars of the show. Throughout the event, the area was soundtracked by electronic artists from record label Monstercat, including Bishu, Ellis, Godlands, Punctual, Shingo Nakamura, Snavs, and Tony Romera.

Les Mills CEO Clive Ormerod said: “It was incredible to bring people together for the first time in nearly three years to celebrate the return of live workouts with a thrilling festival of fitness.

“People are the beating heart of our movement, so to have instructors, gym operators and consumers together in the room and getting back to what they love was really special.

“As the fitness industry continues to recover, appetite for authentic social connection is driving people back into live workout experiences, which provide a sense of community and motivation that can’t be replicated online. Live fitness is back and it’s bigger than ever.”
RELATED STORIES
Millions take part in National Fitness Day to celebrate the power of exercise


Operators across the physical activity sector open up to the public today offering free sessions and activities in celebration of National Fitness Day, an initiative organised by industry body, UK Active.
FEATURE: Profiles: Luke Waldren and Amber Taylor


We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
FEATURE: Research: Live vs digital


Do people get fitter working out at home or in the gym and do they have a preference? Researcher Bryce Hastings reports on the latest research seeking to answer these questions
MORE NEWS
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
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Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
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+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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