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NEWS
Minor to enter north African wellness market with Avani brand
POSTED 09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
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Minor Hotel Group (MHG) has completed the strategic acquisition of six hotels in Portugal and Brazil and the rights to the Tivoli Hotels & Resorts brand for Brazil. MHG has thus chosen Portugal and Brazil as the starting points for future expansion into Europe and South America.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Minor to enter north African wellness market with Avani brand
POSTED 09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
RELATED STORIES
Minor partners with Qatari government development arm for two African Anantara resorts


Minor Hotel Group (MHG) has partnered with Qatari Diar Real Estate Investment – the development arm of the Qatar government – to develop two new Anantara-branded resorts in North Africa, both of which are due to open in 2017.
Minor expands into Europe and South America


Minor Hotel Group (MHG) has completed the strategic acquisition of six hotels in Portugal and Brazil and the rights to the Tivoli Hotels & Resorts brand for Brazil. MHG has thus chosen Portugal and Brazil as the starting points for future expansion into Europe and South America.
MORE NEWS
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]

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Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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