An extensive new brand identity campaign has been launched for the destination spa resort Miraval Arizona in the US.

Focused on the core message that the spa resort has an innovative and passionate approach to changing people's lives for the better, a range of integrated marketing communication has been launched to support the campaign including a new website, adverts and collateral.

Miraval joined forces with the New York-based agency Ideocracy to create the new theme 'You won't find you anywhere else'. Details: miravalresorts.com