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Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.
It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.
According to Anvio, the product is currently the only virtual reality system available with full-body tracking.
In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.
Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.
Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.
Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.
While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.
“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.
“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”
For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
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Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.
It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.
According to Anvio, the product is currently the only virtual reality system available with full-body tracking.
In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.
Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.
Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.
Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.
While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.
“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.
“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”
For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
RELATED STORIES
AAE 2017: Holovis debuts new robotic VR experience POSTED 15 Jun 2017. BY Tom Anstey Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo,
combining interactive VR with a robotic arm to create a virtual flying taxi ride through
Singapore.
Fox developing free roam Alien VR experience POSTED 24 May 2017. BY Tom Anstey Fox’s interactive entertainment division has announced plans to develop a free-roaming
multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
Research lab developing pneumatic haptic technology for VR devices POSTED 17 May 2017. BY Tom Anstey Cornell University’s Organic Robotics Lab has created a new method of delivering haptic
responses in virtual reality – using a flexible rubber sheet on a handheld controller with a
pneumatic response system to provide tactile feedback.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Sothys Paris Founded in 1946, Sothys is owned by the
Mas family. Chief executive Christian Mas
oversees the com [more...]
