Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
New York subway station taken over by pop-up comedy spa prank
POSTED 13 Aug 2014 . BY Helen Andrews
Improv Everywhere has carried out more than 100 ‘missions’ (pranks) featuring tens of thousands of performers Credit: Improv Everywhere
A New York-based comedic prank collective known for causing public chaos and joy has set up an unauthorised pop-up spa on the NQR platform of the 34th Street subway station in Manhattan.

The New York underground subway system can reach sweltering temperatures of 95°F (35°C) due, in part, to the heat generated by air conditioning units that only cool the interior of the subway cars.

Thus Charlie Todd, the founder of the prank initiative called Improv Everywhere, invited a dozen actors to stage a spa at the station for one hour. Dressed in towels, the cast made inconspicuous magnets to cover the “St” part of the station’s name, 34 St, to read 34 Spa. Decorating the pop-up spa was easy as the existing brown wooden benches already resembled sauna seating. Rocks were added to the layout along with a bucket of water and a ladle. The ‘steamroom’ consisted of a teak platform surrounded by four people with spray bottles of water, providing water mist for subway riders for anyone who wanted to cool down.

Lemon and mint-infused water was on offer for onlookers, in addition to hot stone massage – provided by an actor with no training at all.



The 1995 art installation on this platform – REACH: New York by Christopher Janney – allows passengers to create music by waving their hands in front of sensors. The music the installation provides contains wind chimes and bird noises, similar to the relaxing music often heard at a spa.

As big believers in ‘organised fun’ the group has carried out more than 100 ‘missions’ featuring tens of thousands of ‘undercover agents’ (performers). The group’s website sums it up: “Our missions are a fun source of entertainment for the participants, those who happen to see us live and those who watch our videos. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”

Todd founded the movement in 2001 when he and his friends pretended he was the musician Ben Folds. He spent three hours in a bar as ‘Ben Folds,’ signing autographs, posing for photos and enjoying complimentary drinks. As a comedian and an actor, this experience provided the foundation for his idea to stage his own creative pranks in public places.
RELATED STORIES
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
+ More news   

FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
New York subway station taken over by pop-up comedy spa prank
POSTED 13 Aug 2014 . BY Helen Andrews
Improv Everywhere has carried out more than 100 ‘missions’ (pranks) featuring tens of thousands of performers Credit: Improv Everywhere
A New York-based comedic prank collective known for causing public chaos and joy has set up an unauthorised pop-up spa on the NQR platform of the 34th Street subway station in Manhattan.

The New York underground subway system can reach sweltering temperatures of 95°F (35°C) due, in part, to the heat generated by air conditioning units that only cool the interior of the subway cars.

Thus Charlie Todd, the founder of the prank initiative called Improv Everywhere, invited a dozen actors to stage a spa at the station for one hour. Dressed in towels, the cast made inconspicuous magnets to cover the “St” part of the station’s name, 34 St, to read 34 Spa. Decorating the pop-up spa was easy as the existing brown wooden benches already resembled sauna seating. Rocks were added to the layout along with a bucket of water and a ladle. The ‘steamroom’ consisted of a teak platform surrounded by four people with spray bottles of water, providing water mist for subway riders for anyone who wanted to cool down.

Lemon and mint-infused water was on offer for onlookers, in addition to hot stone massage – provided by an actor with no training at all.



The 1995 art installation on this platform – REACH: New York by Christopher Janney – allows passengers to create music by waving their hands in front of sensors. The music the installation provides contains wind chimes and bird noises, similar to the relaxing music often heard at a spa.

As big believers in ‘organised fun’ the group has carried out more than 100 ‘missions’ featuring tens of thousands of ‘undercover agents’ (performers). The group’s website sums it up: “Our missions are a fun source of entertainment for the participants, those who happen to see us live and those who watch our videos. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”

Todd founded the movement in 2001 when he and his friends pretended he was the musician Ben Folds. He spent three hours in a bar as ‘Ben Folds,’ signing autographs, posing for photos and enjoying complimentary drinks. As a comedian and an actor, this experience provided the foundation for his idea to stage his own creative pranks in public places.
RELATED STORIES
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS