Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
New report from Theos/Sports Think Tank questions role of sport
POSTED 25 Jun 2012 . BY Pete Hayman
A new report from Theos and the Sports Think Tank has called for sport to be promoted for its fun value, rather than its ability to deliver political, social and economic benefits.

Give us our Ball Back: Reclaiming Sport for the Common Good has assessed the claims made on behalf of sport, which it believes is "being set up to over-promise and under-deliver".

The study - published ahead of the London 2012 Games - also said there is no evidence that large sports events deliver participation and economic benefits that many anticipate.

According to the report, "Releasing sport from the demands of public utility will allow it to occupy its rightful place in society.

"We need to be able to value sport for itself - for its intrinsic goods - namely fun or, if you prefer, wellbeing. It is by recognising this that we will reclaim sport for the common good."

However, the publication of the report comes days after Sport England reported a "surge" in participation ahead of the 2012 Games, with 15.28 million taking part on a regular basis.

Sport England chief executive Jennie Price said: "As we approach the Games, some of our key sports such as cycling and hockey are already beginning to feel the Olympic effect."

Details: www.theosthinktank.co.uk (.pdf)
RELATED STORIES
  ‘New approach’ needed for UK sports policy


The UK government needs to embrace “fresh thinking and independent input” when making sports policy decisions if it wants to maximise the potential of sport.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
+ More news   

FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bioline Jatò

Bioline Jatò is a family Italian company operating in the professional skincare industry since 197 [more...]
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
New report from Theos/Sports Think Tank questions role of sport
POSTED 25 Jun 2012 . BY Pete Hayman
A new report from Theos and the Sports Think Tank has called for sport to be promoted for its fun value, rather than its ability to deliver political, social and economic benefits.

Give us our Ball Back: Reclaiming Sport for the Common Good has assessed the claims made on behalf of sport, which it believes is "being set up to over-promise and under-deliver".

The study - published ahead of the London 2012 Games - also said there is no evidence that large sports events deliver participation and economic benefits that many anticipate.

According to the report, "Releasing sport from the demands of public utility will allow it to occupy its rightful place in society.

"We need to be able to value sport for itself - for its intrinsic goods - namely fun or, if you prefer, wellbeing. It is by recognising this that we will reclaim sport for the common good."

However, the publication of the report comes days after Sport England reported a "surge" in participation ahead of the 2012 Games, with 15.28 million taking part on a regular basis.

Sport England chief executive Jennie Price said: "As we approach the Games, some of our key sports such as cycling and hockey are already beginning to feel the Olympic effect."

Details: www.theosthinktank.co.uk (.pdf)
RELATED STORIES
‘New approach’ needed for UK sports policy


The UK government needs to embrace “fresh thinking and independent input” when making sports policy decisions if it wants to maximise the potential of sport.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bioline Jatò

Bioline Jatò is a family Italian company operating in the professional skincare industry since 197 [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS