The first ever Niance-branded spa concept has been unveiled at the Grand Tirolia hotel in Kitzbühel, Austria.

Located within the property's existing 1,500sq m (16,146sq ft) Grand Alps Spa, the new Niance World of Luxury has been designed by spa architect Joachim Hallwachs.

The new "spa within the spa" includes two treatment suites – one for men and another for women – and a Niance World of Luxury Lounge, where guests receive consultations before and after their treatments.

Niance has confirmed that it is planning to roll out the new World of Luxury concept to additional locations in the future.

The Grand Tirolia hotel's Grand Alps Spa first opened in 2009 and, in addition to the new Niance World of Luxury spanning more than 260sq m (2,799sq ft), incorporates a private spa suite; a fitness room; a sauna; a hammam; and indoor and outdoor swimming pools.