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NEWS
Scandinative Nordic spa concept to debut in Washington DC in 2023
POSTED 11 Apr 2022 . BY Megan Whitby
The project is being financed privately with an estimated budget of US$7.9m (€7m, £5.8m) Credit: Niche Wellness

Credit: Niche Wellness
Scandinative is a winning concept that could be replicated throughout the US
– Suzanne Corcoran
Scandinative, a brand new Nordic spa-themed wellness concept will land in Alexandria, Washington DC, in 2023.

In an exclusive interview with Spa Business, Suzanne Corcoran, founder and CEO of Scandinative, says the thermal spa concept will offer guests a place to improve their mental and physical health while boosting mental wellbeing and immunity.

Corcoran brings her real estate, hospitality and marketing background to her role, leading a team that includes COO and founder of Exhale Julia Sutton and Enrique Martinez-Lopez, the former GM of Aire Ancient Baths in Barcelona.

Together they’re working towards the launch of the first Scandinative destination, with other urban and resort US locations in wellness-conscious cities, such as Boston and Denver, also in the pipeline.

“Scandinative offers a simple, clean and elegant way to relax alone or with friends, making it a winning concept that could be replicated throughout the US,” says Corcoran.

The adult-only, Nordic spa-themed wellness facilities will feature a range of bathing experiences, including salt pools, hot pools, steam and salt saunas, cold plunge and relaxation areas.

Entry prices will start at US$110 (€ 97, £81) for a standard thermal experience and US$155 (€137, £114) for a two- to three-hour experience, with a choice of massages.

Why Washington DC?
The location for the first property, in Old Town Alexandria, was chosen by the team because research findings, highlighted in the ACSM Fitness Index and Mindbody Wellness Index, indicate that Washington DC is one of the healthiest cities in the US.

With a population of 6.3 million, it’s an affluent city and has an educated population, meaning a raised awareness of the importance of prevention and more spending capacity for wellness experiences.

The project is being financed privately with an estimated budget of US$7.9m (€7m, £5.8m).

The architect is Bryan Dunkelberger from S3 Design - with previous recreation and welling projects that include spa facilities in Massachusetts, Rhode Island and Florida.

The Scandinative feasibility study was carried out by management consultant Lynn Curry.

The concept
“The team’s mission is to offer guests an affordable, transformative thermal wellness experience to help them pause and centre themselves,” says Corcoran.

“The Scandinative spa experience, based on the Nordic spa model, offers an invigorating circuit that combines hot, cold and relaxation healing techniques to aid recreation and recovery for mind and body.”

According to the team’s research findings, thermal spas are few and far between in North America when compared to Europe.

Their popularity is increasing, particularly in Canada, where Corcoran says more than 52 Nordic-type spas have been operating successfully for some years.

“There’s nothing like the Scandinative Nordic spa model in the US, in terms of the size and scope we’re planning,” she explains.

“The only similar model is the ‘Roman, Greek and Ottoman’ bathing experience offered by Spanish operator, Aire Ancient Baths, at its US locations.”

Aire currently operates eight spas in the US, including New York and Chicago, as well as having spas in London, Copenhagen, Barcelona, Seville, Almeria and Vallromanes – with a new premises expected to open in Toronto this year.

To learn more about how the pandemic has actually helped rather than hindered the journey towards creating the first Scandinative property, head to Spa Business magazine.
Credit: Niche Wellness
Credit: Shutterstock/Sean Pavone
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NEWS
Scandinative Nordic spa concept to debut in Washington DC in 2023
POSTED 11 Apr 2022 . BY Megan Whitby
The project is being financed privately with an estimated budget of US$7.9m (€7m, £5.8m) Credit: Niche Wellness
Credit: Niche Wellness
Scandinative is a winning concept that could be replicated throughout the US
– Suzanne Corcoran
Scandinative, a brand new Nordic spa-themed wellness concept will land in Alexandria, Washington DC, in 2023.

In an exclusive interview with Spa Business, Suzanne Corcoran, founder and CEO of Scandinative, says the thermal spa concept will offer guests a place to improve their mental and physical health while boosting mental wellbeing and immunity.

Corcoran brings her real estate, hospitality and marketing background to her role, leading a team that includes COO and founder of Exhale Julia Sutton and Enrique Martinez-Lopez, the former GM of Aire Ancient Baths in Barcelona.

Together they’re working towards the launch of the first Scandinative destination, with other urban and resort US locations in wellness-conscious cities, such as Boston and Denver, also in the pipeline.

“Scandinative offers a simple, clean and elegant way to relax alone or with friends, making it a winning concept that could be replicated throughout the US,” says Corcoran.

The adult-only, Nordic spa-themed wellness facilities will feature a range of bathing experiences, including salt pools, hot pools, steam and salt saunas, cold plunge and relaxation areas.

Entry prices will start at US$110 (€ 97, £81) for a standard thermal experience and US$155 (€137, £114) for a two- to three-hour experience, with a choice of massages.

Why Washington DC?
The location for the first property, in Old Town Alexandria, was chosen by the team because research findings, highlighted in the ACSM Fitness Index and Mindbody Wellness Index, indicate that Washington DC is one of the healthiest cities in the US.

With a population of 6.3 million, it’s an affluent city and has an educated population, meaning a raised awareness of the importance of prevention and more spending capacity for wellness experiences.

The project is being financed privately with an estimated budget of US$7.9m (€7m, £5.8m).

The architect is Bryan Dunkelberger from S3 Design - with previous recreation and welling projects that include spa facilities in Massachusetts, Rhode Island and Florida.

The Scandinative feasibility study was carried out by management consultant Lynn Curry.

The concept
“The team’s mission is to offer guests an affordable, transformative thermal wellness experience to help them pause and centre themselves,” says Corcoran.

“The Scandinative spa experience, based on the Nordic spa model, offers an invigorating circuit that combines hot, cold and relaxation healing techniques to aid recreation and recovery for mind and body.”

According to the team’s research findings, thermal spas are few and far between in North America when compared to Europe.

Their popularity is increasing, particularly in Canada, where Corcoran says more than 52 Nordic-type spas have been operating successfully for some years.

“There’s nothing like the Scandinative Nordic spa model in the US, in terms of the size and scope we’re planning,” she explains.

“The only similar model is the ‘Roman, Greek and Ottoman’ bathing experience offered by Spanish operator, Aire Ancient Baths, at its US locations.”

Aire currently operates eight spas in the US, including New York and Chicago, as well as having spas in London, Copenhagen, Barcelona, Seville, Almeria and Vallromanes – with a new premises expected to open in Toronto this year.

To learn more about how the pandemic has actually helped rather than hindered the journey towards creating the first Scandinative property, head to Spa Business magazine.
Credit: Niche Wellness
Credit: Shutterstock/Sean Pavone
RELATED STORIES
FEATURE: Spa People: Suzanne Corcoran


Suzanne Corcoran explains her new Scandinative Nordic spa model
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Susie Ellis, Belgin Aksoy and Michael Roizen head up GWS' all-new podcast season
The Global Wellness Summit (GWS) has kicked off the sixth season of its wellness podcast which has recently been renamed Global Wellness Conversations (GWC).
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn a year to global GDP
A new report by Deloitte, outlining the social and economic value of the global health and fitness industry, has been released by The Global Health & Fitness Alliance (GHFA), in collaboration with IHRSA.
Jacqueline Berry steps up to group director of spa and wellbeing at Miraval
Industry veteran Jacqueline Berry has been appointed group director of spa and wellbeing at Miraval. She will oversee the company's Life in Balance spas at Miraval Arizona, Miraval Austin and Miraval Berkshires.
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Esthetica is committed to applying its expertise, integrity and innovation to craft top- quality massage tables and other spa furniture ranges for spa and wellness centres across the globe. [more...]

Take your spa to the next level with Spa Supply Solutions
Spa Supply Solutions has established itself as a global leader in procurement and supply for the wellness and spa industry by providing the most comprehensive services available on the market to the finest spa, leisure and beauty destinations across the world. [more...]
+ More featured suppliers  
COMPANY PROFILES
Swissline by Dermalab

Founded in Switzerland in 1989, Swissline is one of the very few skincare brands that can trace its [more...]
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+ More catalogues  

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Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

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25-27 Jun 2022

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
27-28 Jun 2022

Medical Wellness Congress

St. Martins Spa & Lodge, Frauenkirchen, Austria
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

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