PILAT3S, the new Reformer Pilates concept from TRIB3 will launch at ClubSportive, Amsterdam
This will be the first PILAT3S site following the brand's unveiling in March
Urban Gym Group already runs two TRIB3 studios
PILAT3S aims to further broaden the audience for this popular training modality
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience.
PILAT3S is the newly-launched Reformer Pilates concept from HIIT specialists, TRIB3, which features three 50-minutes classes: Tone, Align and Power and aims to take Reformer Pilates mainstream.
June Sier, director at Urban Gym Group says: “We're proud to be PILAT3S’ launch partner and are confident that once our members experience the product, it will become an integral part of their exercise regime, regardless of their fitness level and background.”
Jonathan Fisher, executive chair at TRIB3, told
HCM: “Urban Gym Group has been at the forefront of bringing new and innovative concepts to the Netherlands health and fitness sector. It's a great honour to be launching PILAT3S in ClubSportive, which is undoubtedly a reference point for the quality health club experience in Amsterdam. We look forward to supporting this dynamic and fast-growing group with our scalable boutique offerings.”
Urban Gym Group has more than 40 clubs and studios in major cities across the Netherlands. Its flagship label,
TrainMore is already home to two
TRIB3 boutiques. It also runs BTY CLB, which offers energetic booty workouts in a club atmosphere, and Renessence.
Interest in Reformer Pilates is currently skyrocketing, see the
report in this month’s HCM and stay tuned for Urban Gym Group CEO, Neil Randall’s Life Lessons interview coming up in
HCM issue 6. Click
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