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NEWS
PT sex stats: Fitness sector needs an ‘image change’
POSTED 02 Mar 2016 . BY Jak Phillips
Inappropriate client/PT relations is a topic that is rarely discussed Credit: Shutterstock.com / Syda Productions
Efforts to professionalise the physical activity sector workforce have suffered a setback, after new statistics suggest that nearly 11 per cent of personal trainers have been intimate with their clients.

The survey of 1,000 regular gym users – carried out, bizarrely, by training provider Be a Better You – found that one in three find their personal trainer attractive. Of these, a quarter confessed to having shared a kiss with their PT and seven per cent said they had slept with them.

The findings were criticised by ukactive executive director Steven Ward, who said the survey showed a ‘lack of respect’ for the job roles in the sector at a time when serious initiatives are
being implemented by the likes of CIMSPA to professionalise the workforce. However, Ward added that the sector’s frontline staff need an ‘image change’ to alter public perceptions if they are to be considered ‘part of a trusted group’ of expert professionals in society.

“The physical activity sector will grow its reputation and bottom line by becoming a respected part of the delivery of health and wellbeing and an expert resource for healthy living,” Ward told Health Club Management.

“The vast majority of trainers in our sector have the highest professional standards and we see this day in day out across the country, but there is still work to be done to change our wider social image and the premise of this survey proves that point.

“Doctors, nurses and lawyers would be struck off for having an affair with a client, so we can’t shrug this data as just a bit of a laugh.”

Ward added that growing the capability of frontline staff for modern operating needs was one of the highest priorities for ukactive, which has consulted with a number of operators on its new strategy.

He said the forthcoming ukactive business plan will include several new projects and developments aimed at raising the profile and reach of the industry.
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Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
PT sex stats: Fitness sector needs an ‘image change’
POSTED 02 Mar 2016 . BY Jak Phillips
Inappropriate client/PT relations is a topic that is rarely discussed Credit: Shutterstock.com / Syda Productions
Efforts to professionalise the physical activity sector workforce have suffered a setback, after new statistics suggest that nearly 11 per cent of personal trainers have been intimate with their clients.

The survey of 1,000 regular gym users – carried out, bizarrely, by training provider Be a Better You – found that one in three find their personal trainer attractive. Of these, a quarter confessed to having shared a kiss with their PT and seven per cent said they had slept with them.

The findings were criticised by ukactive executive director Steven Ward, who said the survey showed a ‘lack of respect’ for the job roles in the sector at a time when serious initiatives are
being implemented by the likes of CIMSPA to professionalise the workforce. However, Ward added that the sector’s frontline staff need an ‘image change’ to alter public perceptions if they are to be considered ‘part of a trusted group’ of expert professionals in society.

“The physical activity sector will grow its reputation and bottom line by becoming a respected part of the delivery of health and wellbeing and an expert resource for healthy living,” Ward told Health Club Management.

“The vast majority of trainers in our sector have the highest professional standards and we see this day in day out across the country, but there is still work to be done to change our wider social image and the premise of this survey proves that point.

“Doctors, nurses and lawyers would be struck off for having an affair with a client, so we can’t shrug this data as just a bit of a laugh.”

Ward added that growing the capability of frontline staff for modern operating needs was one of the highest priorities for ukactive, which has consulted with a number of operators on its new strategy.

He said the forthcoming ukactive business plan will include several new projects and developments aimed at raising the profile and reach of the industry.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS