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NEWS
Physical activity could prevent 100k premature deaths a year
POSTED 28 Jun 2023 . BY Tom Walker
Professionals have called on the government to leverage the full potential of the physical activity sector Credit: Shutterstock.com/Kostiantyn Voitenko
The UK Government needs to adopt a national health strategy based on prevention
The call comes from exercise and physical activity professionals following the publication of a new NHS Long Term Workforce Plan
The 15-year plan was revealed by Prime Minister Rishi Sunak
Those calling for a focus on prevention include Professor Sir Muir Gray and ukactive CEO Huw Edwards
The UK Government needs to adopt a national health strategy based on prevention, if it wants to successfully tackle a cardiovascular disease emergency that has resulted in almost 100,000 excess deaths since the start of 2020.

Analysis of official government data, by the British Heart Foundation (BHF), suggests that more than 500 people a week are dying needlessly from heart disease, heart attacks or strokes.

The figures were published in the same week as Prime Minister, Rishi Sunak, outlined his 15-year plan to ‘build the health workforce of the future".

Sunak said his "NHS Long Term Workforce Plan" would be the “biggest workforce training expansion” in the history of the health service.

"The plan will ensure we train, retain, reform and make the most of our talented and experienced staff," Sunak said.

“It will be a 15-year plan to give the NHS certainty, because we recognise it takes time to train these staff, who are among the most highly skilled in our society."

Sunak's plan and its ability to tackle the health crisis, however, has received mixed reviews by health and exercise professionals.

Professor Sir Muir Gray, former chief knowledge officer to the NHS – and director of The GHS – questioned why the Prime Minister never mentioned prevention in his plan, which would "quickly and significantly reduce the need for health and social care".

Sir Muir said: “More of the same is not enough. We need a new paradigm with two key features.

"The first of these key features should be a focus on living longer better, not just preventing death from single diseases instead increasing healthy life expectancy, compressing the period of dependency and reducing the need for health and social care. This could start before next winter.

“Secondly we need to make it clear that self-care is the most important type of healthcare for prevention and for the optimal management of long-term conditions.

"These objectives need to be achieved by the development of a digital therapeutic community for people in their 60s and beyond of course about 20 per cent are not yet online, but if those who are online are enabled to take action then the NHS can concentrate on those who are not and who usually are also affected by many other factors notably deprivation.”

Huw Edwards, CEO of ukactive, described the excess deaths worrying and urged the government to work with the physical activity industry to form a new strategy based on prevention.

“The rise in excess deaths from cardiovascular disease is deeply concerning and a wake-up call for the Government about the urgent need for a strategic shift to prevention," Edwards said.

“The NHS is unable to fully service the demands being asked of it now and this will continue to worsen unless there is change.

"It’s imperative that there is a collective effort to protect this vital institution for current and future generations. The challenge we face is immense but can be overcome it with the necessary will.

"The Government must work with us to leverage the full potential of the physical activity sector, looking at ways to further integrate the sector with the NHS and supporting us to deliver positive health outcomes for the nation by growing our facilities, services, and programmes. The sector stands ready to play its vital role in an effective and robust preventative strategy for the nation.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Physical activity could prevent 100k premature deaths a year
POSTED 28 Jun 2023 . BY Tom Walker
Professionals have called on the government to leverage the full potential of the physical activity sector Credit: Shutterstock.com/Kostiantyn Voitenko
The UK Government needs to adopt a national health strategy based on prevention
The call comes from exercise and physical activity professionals following the publication of a new NHS Long Term Workforce Plan
The 15-year plan was revealed by Prime Minister Rishi Sunak
Those calling for a focus on prevention include Professor Sir Muir Gray and ukactive CEO Huw Edwards
The UK Government needs to adopt a national health strategy based on prevention, if it wants to successfully tackle a cardiovascular disease emergency that has resulted in almost 100,000 excess deaths since the start of 2020.

Analysis of official government data, by the British Heart Foundation (BHF), suggests that more than 500 people a week are dying needlessly from heart disease, heart attacks or strokes.

The figures were published in the same week as Prime Minister, Rishi Sunak, outlined his 15-year plan to ‘build the health workforce of the future".

Sunak said his "NHS Long Term Workforce Plan" would be the “biggest workforce training expansion” in the history of the health service.

"The plan will ensure we train, retain, reform and make the most of our talented and experienced staff," Sunak said.

“It will be a 15-year plan to give the NHS certainty, because we recognise it takes time to train these staff, who are among the most highly skilled in our society."

Sunak's plan and its ability to tackle the health crisis, however, has received mixed reviews by health and exercise professionals.

Professor Sir Muir Gray, former chief knowledge officer to the NHS – and director of The GHS – questioned why the Prime Minister never mentioned prevention in his plan, which would "quickly and significantly reduce the need for health and social care".

Sir Muir said: “More of the same is not enough. We need a new paradigm with two key features.

"The first of these key features should be a focus on living longer better, not just preventing death from single diseases instead increasing healthy life expectancy, compressing the period of dependency and reducing the need for health and social care. This could start before next winter.

“Secondly we need to make it clear that self-care is the most important type of healthcare for prevention and for the optimal management of long-term conditions.

"These objectives need to be achieved by the development of a digital therapeutic community for people in their 60s and beyond of course about 20 per cent are not yet online, but if those who are online are enabled to take action then the NHS can concentrate on those who are not and who usually are also affected by many other factors notably deprivation.”

Huw Edwards, CEO of ukactive, described the excess deaths worrying and urged the government to work with the physical activity industry to form a new strategy based on prevention.

“The rise in excess deaths from cardiovascular disease is deeply concerning and a wake-up call for the Government about the urgent need for a strategic shift to prevention," Edwards said.

“The NHS is unable to fully service the demands being asked of it now and this will continue to worsen unless there is change.

"It’s imperative that there is a collective effort to protect this vital institution for current and future generations. The challenge we face is immense but can be overcome it with the necessary will.

"The Government must work with us to leverage the full potential of the physical activity sector, looking at ways to further integrate the sector with the NHS and supporting us to deliver positive health outcomes for the nation by growing our facilities, services, and programmes. The sector stands ready to play its vital role in an effective and robust preventative strategy for the nation.”
RELATED STORIES
FEATURE: Editor's letter: Tax breaks for prevention


Increasing demand for mindfulness classes is creating opportunities, while acting as a gateway for the inactive, says Liz Terry
FEATURE: Talking point: Life expectancy


As data shows health spend correlates with longevity, experts discuss how this insight is driving new industry priorities
Sleeping well helps people achieve exercise and diet goals


People who get regular, uninterrupted sleep do a better job sticking to their exercise and diet plans while trying to lose weight, according to new research.
'More productive and happier' – Kim Leadbeater calls for transformation in UK wellbeing policy


Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member of Parliament Kim Leadbeater, who has called for a major transformation in the way the government protects the health and wellbeing of all citizens.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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