The Prince of Wales has confirmed that he will again be the patron of British Tourism Week for its second year.
Stephen Dowd, chair of British Tourism Week, said: “His Royal Highness’s participation in British Tourism Week will help us raise even greater awareness of tourism experiences in this country.”
VisitBritain chief executive, Tom Wright, added: “The Prince of Wales’ support is further evidence of the critical importance of tourism to the UK economy and of our royal heritage to the tourism industry.
British Tourism Week ’08 – which is organised by VisitBritain and Ukinbound – will mark the start of the year in which the country prepares for the London 2012 Olympic Games, as it takes the torch from Beijing ahead of the four-year Cultural Olympiad.
It is due to take place between 10 and 18 March. Details: www.britishtourismweek.com
