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NEWS
PureGym invests in Denmark as overall revenues overtake 2019 levels
POSTED 26 Aug 2022 . BY Tom Walker
The budget chain opened nine new clubs during the period, taking the number in its estate to 525 Credit: Pure Gym
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the pre-pandemic second quarter of 2019
The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525
The group said its outlook remains "positive but cautious", as disruptions continue despite the easing of pandemic restrictions
One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.

The figure also marks a 43 per cent increase on Q2 2021.

The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525.

Adjusted EBITDA during the period was £26m, up 58 per cent on 2021. EBITDA, however, still trails below the pre-pandemic level of £34m in Q2 2019.

In a statement, Pure Gym said it is "deploying increased effort, resources and focus on cost management", which has led to an "excellent liquidity position" with £285m of cash and £430m of total accessible funds – including £30m cash held by parent company, Pinnacle Topco.

This has allowed the group to lay out its growth plans.

Pure Gym expects to open more than 50 sites this year across the group – both corporate-owned and franchised – and to then double the opening and refurbishment rate for next year (2023).

CEO, Humphrey Cobbold said the company's approach remains "positive but cautious" as disruptions continue, despite the easing of pandemic restrictions.

"Recovery continues, but consumer confidence, hot weather and strike disruptions are not making it easy," he said.

"Notwithstanding the headwinds, overall momentum of strategic execution is building well, enabled by a significant equity capital raise which was completed in Q1.

"We're remaining cautiously positive about the future, despite obvious economic challenges that lie ahead."

One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark, said Cobbold, where it operates under the Fitness World brand.

The group plans to invest more than £55m over the next two to three years in upgrading its product and member experience in the country.

At the end of 2021, the Fitness World estate consisted of 174 gyms and Pure Gym is actively looking open new sites where "pools of unfulfilled demand exist".

Earlier this year, Pure Gym revealed it's planning to double the number of clubs in its portfolio, with a target of reaching more than 1,000 clubs by 2030.
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Uniting the world of spa & wellness
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NEWS
PureGym invests in Denmark as overall revenues overtake 2019 levels
POSTED 26 Aug 2022 . BY Tom Walker
The budget chain opened nine new clubs during the period, taking the number in its estate to 525 Credit: Pure Gym
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the pre-pandemic second quarter of 2019
The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525
The group said its outlook remains "positive but cautious", as disruptions continue despite the easing of pandemic restrictions
One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.

The figure also marks a 43 per cent increase on Q2 2021.

The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525.

Adjusted EBITDA during the period was £26m, up 58 per cent on 2021. EBITDA, however, still trails below the pre-pandemic level of £34m in Q2 2019.

In a statement, Pure Gym said it is "deploying increased effort, resources and focus on cost management", which has led to an "excellent liquidity position" with £285m of cash and £430m of total accessible funds – including £30m cash held by parent company, Pinnacle Topco.

This has allowed the group to lay out its growth plans.

Pure Gym expects to open more than 50 sites this year across the group – both corporate-owned and franchised – and to then double the opening and refurbishment rate for next year (2023).

CEO, Humphrey Cobbold said the company's approach remains "positive but cautious" as disruptions continue, despite the easing of pandemic restrictions.

"Recovery continues, but consumer confidence, hot weather and strike disruptions are not making it easy," he said.

"Notwithstanding the headwinds, overall momentum of strategic execution is building well, enabled by a significant equity capital raise which was completed in Q1.

"We're remaining cautiously positive about the future, despite obvious economic challenges that lie ahead."

One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark, said Cobbold, where it operates under the Fitness World brand.

The group plans to invest more than £55m over the next two to three years in upgrading its product and member experience in the country.

At the end of 2021, the Fitness World estate consisted of 174 gyms and Pure Gym is actively looking open new sites where "pools of unfulfilled demand exist".

Earlier this year, Pure Gym revealed it's planning to double the number of clubs in its portfolio, with a target of reaching more than 1,000 clubs by 2030.
RELATED STORIES
Pure Gym opens new site in Riyadh – ramps up Middle East roll-out


Pure Gym has opened its latest location in the Middle East as part of a major rollout.
Pure Gym founder, Peter Roberts, invests in personal training app Another Round


Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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HPO Tech brings design-led hyperbaric systems to the spa floor
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COMPANY PROFILES
Agilysys UK Ltd

Agilysys, Inc. (Nasdaq: AGYS) delivers comprehensive, modular hospitality software solutions that [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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