Anna Bjurstam, who took over the sole ownership of spa consultancy Raison d'Etre in April, has announced that the company will launch a new four star brand this year.
Bjurstam said exact details are yet to be confirmed but added that she was looking to at a number of models for a roll out - including a partnership with a four star hotel chain.
"The concept will be geared towards the younger market," she told Spa Business. "The aim is to introduce socialising into the spa journey."
