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NEWS
TRIB3 launches reformer Pilates brand – PILAT3S
POSTED 19 Mar 2024 . BY Kath Hudson
Pilates has been given the TRIB3 treatment Credit: TRIB3
TRIB3 is entering the Reformer Pilates space with a new brand PILAT3S
The reformer Pilates concept will offer an immersive studio experience
Executive chair, Jonathan Fisher, told HCM he's confident this approach will take Pilates into the mainstream
Sites are already lined up in Europe and the UAE
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the mainstream.

Blending traditional Pilates with TRIB3’s methodology and tech ecosystem, the concept features three 50-minute classes – Tone, Align and Power. All programmes include regressions and progressions to make them suitable for all fitness levels.

The team believes PILAT3S offers a twist on traditional Pilates and will help demystify it and appeal to a broader audience. “Our goal is to maximise the enjoyment and benefits of Pilates by giving it the TRIB3 treatment and making it scalable,” says TRIB3 COO, Matteo Cerruti. “ TRIB3’s tech is key to its success, making the HIIT experience accessible and immersive. We’ve taken the lighting, programming and music and moulded it to complement PILAT3S.”

Studios are scheduled to open in the Netherlands, Spain, Portugal and UAE in 2024. TRIB3´s franchise partner in Sharjah, UAE, was the first to sign a co-studio franchise agreement and will be opening both TRIB3 and PILAT3S studios this summer. Other franchise partners are exploring the idea of introducing a PILAT3S studio to their existing TRIB3 location.

Executive chair, Jonathan Fisher, says the two brands complement each other well: “Our research has shown that HIIT users are very interested in complementing their training with an exercise modality such as Reformer Pilates, conversely, Pilates users want to introduce some element of additional strength and calorie-burn to their training regime.”

END NOTE
Reformer Pilates is currently on an upwards trajectory.

Xponential is aggressively rolling out itsClub Pilates brand and launched in London this year.

F45 has launched a new reformer Pilates brand called Vaura Pilates in New York City.

United Fitness Brands has recently launched the Reformcore brand and Third Space has partnered with Balanced Body for its new Wimbledon site offering a state-of-the-art Reformer Pilates studio.
RELATED STORIES
  Jonathan Fisher takes the reins at TRIB3 as company restructures after £10m liquidation


Boutique operator TRIB3 is restructuring to refocus on international growth and franchising. The company will move out of direct operations and consolidate its global headquarter in Barcelona.
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Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
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NEWS
TRIB3 launches reformer Pilates brand – PILAT3S
POSTED 19 Mar 2024 . BY Kath Hudson
Pilates has been given the TRIB3 treatment Credit: TRIB3
TRIB3 is entering the Reformer Pilates space with a new brand PILAT3S
The reformer Pilates concept will offer an immersive studio experience
Executive chair, Jonathan Fisher, told HCM he's confident this approach will take Pilates into the mainstream
Sites are already lined up in Europe and the UAE
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the mainstream.

Blending traditional Pilates with TRIB3’s methodology and tech ecosystem, the concept features three 50-minute classes – Tone, Align and Power. All programmes include regressions and progressions to make them suitable for all fitness levels.

The team believes PILAT3S offers a twist on traditional Pilates and will help demystify it and appeal to a broader audience. “Our goal is to maximise the enjoyment and benefits of Pilates by giving it the TRIB3 treatment and making it scalable,” says TRIB3 COO, Matteo Cerruti. “ TRIB3’s tech is key to its success, making the HIIT experience accessible and immersive. We’ve taken the lighting, programming and music and moulded it to complement PILAT3S.”

Studios are scheduled to open in the Netherlands, Spain, Portugal and UAE in 2024. TRIB3´s franchise partner in Sharjah, UAE, was the first to sign a co-studio franchise agreement and will be opening both TRIB3 and PILAT3S studios this summer. Other franchise partners are exploring the idea of introducing a PILAT3S studio to their existing TRIB3 location.

Executive chair, Jonathan Fisher, says the two brands complement each other well: “Our research has shown that HIIT users are very interested in complementing their training with an exercise modality such as Reformer Pilates, conversely, Pilates users want to introduce some element of additional strength and calorie-burn to their training regime.”

END NOTE
Reformer Pilates is currently on an upwards trajectory.

Xponential is aggressively rolling out itsClub Pilates brand and launched in London this year.

F45 has launched a new reformer Pilates brand called Vaura Pilates in New York City.

United Fitness Brands has recently launched the Reformcore brand and Third Space has partnered with Balanced Body for its new Wimbledon site offering a state-of-the-art Reformer Pilates studio.
RELATED STORIES
Jonathan Fisher takes the reins at TRIB3 as company restructures after £10m liquidation


Boutique operator TRIB3 is restructuring to refocus on international growth and franchising. The company will move out of direct operations and consolidate its global headquarter in Barcelona.
MORE NEWS
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
+ More news   
 
FEATURED SUPPLIERS

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives
Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results. [more...]
+ More featured suppliers  
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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