Expanding its strong footprint in Mexico, Rosewood Hotels & Resorts has been appointed by real estate development firm Grupo Sordo Madaleno to operate Rosewood Mexico City, a new hotel expected to open in 2024 in the Polanco district.

Designed by internationally acclaimed, Mexico City-based architecture firm Sordo Madaleno Arquitectos, Rosewood Mexico City will occupy the grand tower of Antara’s new-build expansion.

Antara will celebrate its 15th anniversary this year and is a famous mixed-use development that also comprises modern offices, luxury retail outlets, restaurants and entertainment venues.

The luxurious enclave will encompass 133 accommodations – 35 of which will be suites – and an outpost of Rosewood’s in-house wellness concept named Asaya.

Originally launched at Rosewood Phuket, Asaya is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

According to Niamh O’Connell, Rosewood’s group VP of wellness, Asaya’s differentiated approach to wellness programming recognises each and every guest for who they are as an individual and then helps to identify what may be out of kilter in their lives.

The hotel spa will welcome both hotel guests and the local community and include eight treatment rooms, two swimming pools, changing rooms, a state-of-the-art fitness and wellbeing centre and hydrotherapy areas.

To date, three Asaya wellness destinations exist in Phuket, Hong Kong and Guangzhou.

Upon opening, Rosewood Mexico City will add to the hospitality group’s Mexican portfolio including Las Ventanas al Paraíso, A Rosewood Resort in Los Cabos, Rosewood Mayakoba in Riviera Maya, Rosewood San Miguel de Allende and Rosewood Mandarina opening in 2023.

The new opening will mark Rosewood’s 20th property in The Americas and join the brand’s growth pipeline with 22 projects across the globe.

“A thriving hub of art and culture, Mexico City reflects many of Rosewood’s defining pillars,” commented Sonia Cheng, CEO of Rosewood.

“We’re thrilled to introduce our A Sense of Place philosophy to visitors and locals with the opening of Rosewood Mexico City, wherein the hotel will embody the distinct sensibilities of the destination all while presenting one-of-a-kind ambience and style combined with unparalleled quality and personalised service.”