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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
  Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
  'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
  Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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21-23 Jun 2026

Spa Life International (UK)

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22-22 Jun 2026

World Bathing Day

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS