Sea Life Brighton in the UK has unveiled a Jurassic Seas exhibition – a new concept for the brand involving digital dinosaurs, ancient fossils and prehistoric sea creatures.

Sea Life Brighton – the world’s oldest operating aquarium – doesn’t go quite back to the Jurassic era itself, but some of its inhabitants do include the Giant Nautilus, Mudskippers and Horseshoe Crabs, which can be traced back to before the dawn of man.

Alongside the live exhibits, Jurassic Seas uses motion-sensor technology to bring back digital versions of Plesiosaurs, Megalodons and Liopleurodons, allowing guests to virtually feed the sea beasts with arm motions. In addition, the exhibition offers a selection of fossils, including a genuine Megalodon tooth, among other specimens.

“Jurassic Seas has been years in the making, and we are incredibly proud of the finished product,” said Max Leviston, general manager of Sea Life Brighton.

“Now that Jurassic Seas is open to the public, we are looking forward to sharing our passion for the feature with our visitors – I’m particularly looking forward to seeing just how people react when coming face to face with our digital dinosaurs!”