French luxury hotel brand, Sofitel has 15 hotels currently under construction and 20 projects pending signature.
China is now the brand’s primary nationality globally. The brand has become a major player in China, with 18 hotels, and a pipeline of 10 sites to open by 2015, including three for next year.
Three new properties are planned for Asia by 2015, two of which will be under the Sofitel So label.
Further to this, there are launches planned next year for Morocco and Rio de Janeiro, Brazil and two more for Dubai, joining its existing site at Jumeirah Beach.
The company has now completed the repositioning strategy started in 2007. Almost all the hotels are being upgraded and two new labels: Sofitel Legend and Sofitel So have been introduced.
