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NEWS
Spa hotel and retreat designed for millennials opens in the Baltics
POSTED 16 Jun 2021 . BY Megan Whitby
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests

This new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa
– Egle Rukšėnaitė
After three years’ development, international spa and wellness consultancy E77 Company has opened its purpose-built spa hotel for millennials in southern Lithuania.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Spa hotel and retreat designed for millennials opens in the Baltics
POSTED 16 Jun 2021 . BY Megan Whitby
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
This new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa
– Egle Rukšėnaitė
After three years’ development, international spa and wellness consultancy E77 Company has opened its purpose-built spa hotel for millennials in southern Lithuania.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
E77 to deliver €40m thermal wellbeing oasis nestled in Lithuanian forest


Global spa, hotel and wellness consultancy The E77 Company is realising a new thermal spa resort and hotel among a historic pine forest in Lithuania’s coastal region of Klaipėda, Lithuania.
Lithuania’s Spa Hotel Esé invites millennials to tell their own story


International spa and wellness consultants E77 are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.
MORE NEWS
Report: Leisure shift drives wellness real estate during the pandemic
Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom
The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
Canyon Ranch’s first urban wellness club to debut in Texas in 2023
US wellness lifestyle brand Canyon Ranch is curating a members-only urban wellness club concept to help its guests lead healthier happier lives.
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.
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Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]

Stratton House delivers a blast from the past
Long-serving Independent Hotel Show exhibitor Crown Sports Lockers received a call out of the blue early in 2021 from Stratton House. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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