Spafinder Wellness has named Elaine D’Farley as editor-in-chief of the company. She will also serve as editorial director of Spafinder.com, and the company will unveil a fully redesigned website in 2016. The new site will be localised and personalised for users.
“We are thrilled that Elaine has joined Spafinder,” said Spafinder chair and CEO Pete Ellis. “She has an exceptional background and will bring a strong and unique voice to our editorial. Elaine has received many accolades, and I am confident that under her direction, Spafinder Wellness 365 will become the must-read publication for wellness enthusiasts around the globe.”
“I’m so excited to be part of the Spafinder team,” said D’Farley. “The explosive expansion in the global wellness category makes Spafinder Wellness 365 perfectly positioned for dynamic growth, and I’m inspired to evolve the content and explore ways to refresh, renew, and engage fellow wellness seekers.”
D’Farley has spearheaded redesigns of magazines as varied as the
Sports Illustrated Swimsuit Issue,
Cosmopolitan and
SELF. She also developed brand extensions for the
Sports Illustrated Swimsuit Edition, including five calendars and the television special.
She was the beauty director at
SELF for 12 years, and as the fashion and beauty director of
Cosmopolitan, oversaw a new direction for the fashion and beauty editorial pages. Most recently, she has been consulting with multiple brands on lifestyle and beauty trends.
