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NEWS
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
  100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
  Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
  Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
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Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
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Uniting the world of spa & wellness
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NEWS
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
MORE NEWS
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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