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NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
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News   Products   Magazine   Subscribe
NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
MORE NEWS
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Trybe

Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

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Copenhagen, Copenhagen, Denmark
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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS