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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
PROJECT PROFILE:

Swissotel Sofia
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first in the Balkan country.


RELATED STORIES
  Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
  Exclusive: Swissotel to offer fitness-focused hotel suites


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  Swissotel opening eastern China resort in 2020


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  Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
RELATED STORIES
Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
Exclusive: Swissotel to offer fitness-focused hotel suites


Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
Swissotel opening eastern China resort in 2020


Swissotel is opening a new hotel in Jinan, the capital of Shandong Province in eastern China, in 2020.
Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


Swissotel has opened a new resort on a private beach in Turgutreis, just outside Bodrum, Turkey, that will include a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
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Worldwide,
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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