GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
POSTED 01 Mar 2024 . BY Kath Hudson
Kinrgy West Hollywood is the first studio in the proposed rollout Credit: Kinrgy

Credit: Kinrgy
With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we are thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.
– Julianne Hough, Kinrgy founder
The first Kinrgy studio opens in West Hollywood today
Kinrgy is the brainchild of Emmy Award-winning dancer, Julianne Hough
It started as an online concept and is evolving into IRL studios
Recent partnership with Xponential Fitness is powering the rollout
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood.
Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.

Hough announced a partnership with boutique brand franchisor, Xponential Fitness at the end of last year to turn the online platform into an immersive in-person studio experience in what HCM is calling a reverse pivot, as the power of live experiences grows and digital brands launch physical locations.

Four core class formats will be on offer at Kinrgy WeHo: Rhythm, X, Connect and Rhythm + Carve, which cover dance, cardio, fitness, mindful movement, meditation and sound healing.

Intended to be a judgment-free environment, empowering people to connect with their true nature and express their authentic selves, the concept is less about looks and more about making people feel good about themselves.

Open seven days a week, there will initially be four to six classes daily, with plans to add more. Monthly memberships are available for four, eight or unlimited visits per month, as well as drop-in options. Special founding memberships are available for a limited time.

"This opening marks the next evolution of Kinrgy,” says Hough. “With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we’re thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.

She says Kinrgy is more than a workout: “It's a journey back to oneself, and I'm eager to see the West Hollywood community, and beyond, embrace this new chapter of wellness and self-expression with open hearts and energy.”

Further studios are planned in the spring for Austin, TX and Seattle and Washington, which is becoming a hotbed of wellness.

HCM editor, Liz Terry, said: “The market is seeing increased commercial pressure on boutiques from big box operators with their extensive club-in-club offerings that gather multiple boutique modalities under one roof for one price.

“In many markets, this shift is threatening the boutique sector, but Xponential is countering with its XPass – the aggregator product which gives consumers access to multiple Xponential locations in one package, although the success of this depends on the network having enough clusters to deliver and the company offering workout modalities that are growing in popularity, rather than declining – hence the need to churn the estate.

“Xponential has to work this formula hard to maintain growth, ensuring clusters are located in areas of demand and that the XPass is effectively priced and marketed and has good take up.

If this model fails due to weak clustering and lack of market penetration, poor take up of the XPass or a decline in interest by consumers in specific workout modalities, the company will be more vulnerable to competition from big box operators and/or declining market share.”

Xponential Fitness is home to Club Pilates, Pure Barre, StretchLab, CycleBar, Row House, YogaSix, BFT, Rumble, AKT and metabolic healrh brand Lindora, which is bought last year.

The company recently gave away its running brand, Stride, to focus on higher growth sectors.
RELATED STORIES
  Xponential launches Club Pilates brand in London


As Club Pilates arrives in the UK, CEO of Xponential Fitness, Anthony Geisler, tells HCM the brand is showing no sign of peaking.
  FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
MORE NEWS
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease.
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
+ More news   
LATEST JOBS
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom
Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
POSTED 01 Mar 2024 . BY Kath Hudson
Kinrgy West Hollywood is the first studio in the proposed rollout Credit: Kinrgy
Credit: Kinrgy
With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we are thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.
– Julianne Hough, Kinrgy founder
The first Kinrgy studio opens in West Hollywood today
Kinrgy is the brainchild of Emmy Award-winning dancer, Julianne Hough
It started as an online concept and is evolving into IRL studios
Recent partnership with Xponential Fitness is powering the rollout
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood.
Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.

Hough announced a partnership with boutique brand franchisor, Xponential Fitness at the end of last year to turn the online platform into an immersive in-person studio experience in what HCM is calling a reverse pivot, as the power of live experiences grows and digital brands launch physical locations.

Four core class formats will be on offer at Kinrgy WeHo: Rhythm, X, Connect and Rhythm + Carve, which cover dance, cardio, fitness, mindful movement, meditation and sound healing.

Intended to be a judgment-free environment, empowering people to connect with their true nature and express their authentic selves, the concept is less about looks and more about making people feel good about themselves.

Open seven days a week, there will initially be four to six classes daily, with plans to add more. Monthly memberships are available for four, eight or unlimited visits per month, as well as drop-in options. Special founding memberships are available for a limited time.

"This opening marks the next evolution of Kinrgy,” says Hough. “With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we’re thrilled to provide our community an in-studio offering that lives up to the standards of our online platform.

She says Kinrgy is more than a workout: “It's a journey back to oneself, and I'm eager to see the West Hollywood community, and beyond, embrace this new chapter of wellness and self-expression with open hearts and energy.”

Further studios are planned in the spring for Austin, TX and Seattle and Washington, which is becoming a hotbed of wellness.

HCM editor, Liz Terry, said: “The market is seeing increased commercial pressure on boutiques from big box operators with their extensive club-in-club offerings that gather multiple boutique modalities under one roof for one price.

“In many markets, this shift is threatening the boutique sector, but Xponential is countering with its XPass – the aggregator product which gives consumers access to multiple Xponential locations in one package, although the success of this depends on the network having enough clusters to deliver and the company offering workout modalities that are growing in popularity, rather than declining – hence the need to churn the estate.

“Xponential has to work this formula hard to maintain growth, ensuring clusters are located in areas of demand and that the XPass is effectively priced and marketed and has good take up.

If this model fails due to weak clustering and lack of market penetration, poor take up of the XPass or a decline in interest by consumers in specific workout modalities, the company will be more vulnerable to competition from big box operators and/or declining market share.”

Xponential Fitness is home to Club Pilates, Pure Barre, StretchLab, CycleBar, Row House, YogaSix, BFT, Rumble, AKT and metabolic healrh brand Lindora, which is bought last year.

The company recently gave away its running brand, Stride, to focus on higher growth sectors.
RELATED STORIES
Xponential launches Club Pilates brand in London


As Club Pilates arrives in the UK, CEO of Xponential Fitness, Anthony Geisler, tells HCM the brand is showing no sign of peaking.
FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
MORE NEWS
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease.
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the mineral water brand Evian.
Atzaró Okavango Camp and wellness retreat to launch in Botswana wildlife haven
A boutique safari and wellness escape will open in Botswana’s wildlife-rich Okavango Delta this May, marking the latest venture from Ibiza's Atzaró Group.
+ More news   
 
FEATURED SUPPLIERS

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom
Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS