Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
The power of feeling good: California homeless shelter offers day spa surprise
POSTED 03 Dec 2015 . BY Jane Kitchen
The homeless were transformed through a surprise day spa Credit: Prank it Forward
Ascencia Homeless Shelter in Glendale, California, US worked with Prank it Forward recently to offer its homeless guests a surprise spa day, where they could have showers, then receive haircuts, manicures and massages, as well as new clothes and waterproof gear.

The guests thought they were just being served breakfast, but instead were treated to the spa day, where many of them were completely transformed, as you can see in the video below.



The video illustrates the power of feeling good – both for the homeless and for the therapists and organisers – and shows how important the work we do in the spa industry can be.

“I really needed this,” one woman says. “And I never would have been able to give this to myself.”

Another woman says she hasn’t been able to afford make-up for six years, and a man beams, saying he’s never had a professional massage before, and can’t remember the last time he had his hair cut professionally.

“Somebody cares,” another man says, then chokes up. “I’m a Vietnam Vet, honourable discharge, and I’m not used to any affection.”
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
The power of feeling good: California homeless shelter offers day spa surprise
POSTED 03 Dec 2015 . BY Jane Kitchen
The homeless were transformed through a surprise day spa Credit: Prank it Forward
Ascencia Homeless Shelter in Glendale, California, US worked with Prank it Forward recently to offer its homeless guests a surprise spa day, where they could have showers, then receive haircuts, manicures and massages, as well as new clothes and waterproof gear.

The guests thought they were just being served breakfast, but instead were treated to the spa day, where many of them were completely transformed, as you can see in the video below.



The video illustrates the power of feeling good – both for the homeless and for the therapists and organisers – and shows how important the work we do in the spa industry can be.

“I really needed this,” one woman says. “And I never would have been able to give this to myself.”

Another woman says she hasn’t been able to afford make-up for six years, and a man beams, saying he’s never had a professional massage before, and can’t remember the last time he had his hair cut professionally.

“Somebody cares,” another man says, then chokes up. “I’m a Vietnam Vet, honourable discharge, and I’m not used to any affection.”
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS