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Therme Group and Georgetown Company forge JV to power US wellbeing destination rollout
POSTED 12 Mar 2025 . BY Megan Whitby
Therme says the global demand for wellbeing infrastructure has never been greater Credit: Therme Group

Credit: GWS
With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing
– Robert Hammond
Therme Group has partnered with The Georgetown Company to accelerate its US growth, with Georgetown acquiring a 25 per cent stake in Therme US
The JV plans to develop 10 urban wellbeing projects across key US cities, each spanning 500,000sq ft, inspired by Therme’s European facilities
Georgetown brings vast urban development experience and a strong finance network to secure third-party investment, with US$1.5 billion in development costs across multiple projects
Therme US will create immersive wellness spaces blending nature, technology and community, featuring thermal pools, saunas, entertainment and more
Global developer and wellbeing destination operator Therme Group has formed a joint venture (JV) with The Georgetown Company – a leading developer and owner of commercial, retail and mixed-use properties – to accelerate its US expansion.

The partnership establishes Georgetown as Therme US’ exclusive development partner and a financial stakeholder, acquiring a 25 per cent equity stake in Therme US from Therme Group.

The collaboration is a key step in Therme’s mission to bring large-scale urban wellbeing destinations to key US cities.

Modelled after its existing facilities in Germany and Romania, the JV plans to deliver 10 projects, each spanning approximately 500,000sq ft, over the coming years.

“Cities thrive when they invest in places that bring people together,” said John Alschuler, CEO of Therme US. “This announcement marks a significant milestone in the future evolution of urban spaces with the creation of world-class destinations where people of all ages and backgrounds can gather, relax and reconnect.”

Impactful development
Georgetown brings decades of experience in large-scale urban development, with a portfolio that includes NYC’s IAC Building, LA’s Paramount Studios redevelopment and Washington DC’s Four Seasons Residences.

Beyond development, the firm will also leverage its extensive global finance network to attract third-party investment and ensure Therme’s ambitious vision becomes a reality.

Alongside mobilising external capital, Georgetown is making substantial investments in future Therme projects worldwide.

With active developments in Dubai, Manchester, Frankfurt and Toronto, Therme and Georgetown are advancing plans for two additional US locations, with details to be announced soon.

Together, these projects represent US$1.5 billion (€1.4 billion, £1.2 billion) in development costs.

Blending nature, technology and community
Therme US is spearheaded by Alschuler and president and chief strategy officer Robert Hammond, both known for their meaningful work on community-forward projects including New York’s High Line.

Their approach emphasises innovative design and meaningful community engagement, ensuring that Therme destinations are not just entertainment hubs, but integral parts of the urban fabric.

Hammond said: “With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing.

“Just as Roman baths once served as essential centres for community connection, our thermae will provide dynamic spaces where people gather and thrive. I believe that, much like museums and libraries today, every great city will soon count a Therme as a vital urban amenity.”

Each Therme US location will feature a fusion of thermal bathing, relaxation and entertainment, with thermal pools, saunas, mineral baths, lush greenery, waterslides, swim-up bars and diverse dining options.

Designed as immersive urban retreats, the spaces will offer a blend of nature, technology and community, to set a new standard for wellbeing in the modern city.
RELATED STORIES
  Therme Group unveils plans for 100m-high ‘oasis in the sky’ in Dubai – a US$545m landmark


Therme Group is forging ahead with its ambitious global expansion strategy and has unveiled plans for a futuristic new AED2 billion (US$545 million, €526 million, £438 million) flagship in the Middle East, called Therme Dubai – Islands in the Sky. The destination is set to open in the UAE in 2028.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Therme Group and Georgetown Company forge JV to power US wellbeing destination rollout
POSTED 12 Mar 2025 . BY Megan Whitby
Therme says the global demand for wellbeing infrastructure has never been greater Credit: Therme Group
Credit: GWS
With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing
– Robert Hammond
Therme Group has partnered with The Georgetown Company to accelerate its US growth, with Georgetown acquiring a 25 per cent stake in Therme US
The JV plans to develop 10 urban wellbeing projects across key US cities, each spanning 500,000sq ft, inspired by Therme’s European facilities
Georgetown brings vast urban development experience and a strong finance network to secure third-party investment, with US$1.5 billion in development costs across multiple projects
Therme US will create immersive wellness spaces blending nature, technology and community, featuring thermal pools, saunas, entertainment and more
Global developer and wellbeing destination operator Therme Group has formed a joint venture (JV) with The Georgetown Company – a leading developer and owner of commercial, retail and mixed-use properties – to accelerate its US expansion.

The partnership establishes Georgetown as Therme US’ exclusive development partner and a financial stakeholder, acquiring a 25 per cent equity stake in Therme US from Therme Group.

The collaboration is a key step in Therme’s mission to bring large-scale urban wellbeing destinations to key US cities.

Modelled after its existing facilities in Germany and Romania, the JV plans to deliver 10 projects, each spanning approximately 500,000sq ft, over the coming years.

“Cities thrive when they invest in places that bring people together,” said John Alschuler, CEO of Therme US. “This announcement marks a significant milestone in the future evolution of urban spaces with the creation of world-class destinations where people of all ages and backgrounds can gather, relax and reconnect.”

Impactful development
Georgetown brings decades of experience in large-scale urban development, with a portfolio that includes NYC’s IAC Building, LA’s Paramount Studios redevelopment and Washington DC’s Four Seasons Residences.

Beyond development, the firm will also leverage its extensive global finance network to attract third-party investment and ensure Therme’s ambitious vision becomes a reality.

Alongside mobilising external capital, Georgetown is making substantial investments in future Therme projects worldwide.

With active developments in Dubai, Manchester, Frankfurt and Toronto, Therme and Georgetown are advancing plans for two additional US locations, with details to be announced soon.

Together, these projects represent US$1.5 billion (€1.4 billion, £1.2 billion) in development costs.

Blending nature, technology and community
Therme US is spearheaded by Alschuler and president and chief strategy officer Robert Hammond, both known for their meaningful work on community-forward projects including New York’s High Line.

Their approach emphasises innovative design and meaningful community engagement, ensuring that Therme destinations are not just entertainment hubs, but integral parts of the urban fabric.

Hammond said: “With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing.

“Just as Roman baths once served as essential centres for community connection, our thermae will provide dynamic spaces where people gather and thrive. I believe that, much like museums and libraries today, every great city will soon count a Therme as a vital urban amenity.”

Each Therme US location will feature a fusion of thermal bathing, relaxation and entertainment, with thermal pools, saunas, mineral baths, lush greenery, waterslides, swim-up bars and diverse dining options.

Designed as immersive urban retreats, the spaces will offer a blend of nature, technology and community, to set a new standard for wellbeing in the modern city.
RELATED STORIES
Therme Group unveils plans for 100m-high ‘oasis in the sky’ in Dubai – a US$545m landmark


Therme Group is forging ahead with its ambitious global expansion strategy and has unveiled plans for a futuristic new AED2 billion (US$545 million, €526 million, £438 million) flagship in the Middle East, called Therme Dubai – Islands in the Sky. The destination is set to open in the UAE in 2028.
Therme Group snaps up Europe’s largest thermal bathing complex, secures €320m in financing


Global wellbeing organisation Therme Group has acquired Therme Erding – a vast 145,000sq ft wellbeing destination located near Munich in Germany.
Therme Group works on model to reduce tourism industry emissions


Therme Group, a global leader in urban wellbeing solutions, has collaborated with researchers at Surrey University on a new Carbon Tokenomics model.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US


Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
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Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
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Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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